Blue Cross Blue Shield of Michigan

Social Media Content Creator

Blue Cross Blue Shield of Michigan  •  Detroit, MI (Onsite)  •  4 months ago
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Job Description

Responsible to write, edit and proofread content for a variety of internal and/or external communications.

  • Write clear and compelling content while maintaining a consistent brand voice.
  • Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented.
  • Research and produce communications content that is informational, educational and drives engagement.
  • Develop and deliver presentations to internal team members and leadership.
  • Research targeted audiences and suggest communication channels.
  • Support special projects as assigned.
  • Generate ideas to improve communication processes and delivery methods.
  • Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives. Department Summary:
  • Design and produce branded assets for social media platforms, including infographics, blog previews, and other visual assets that support campaign objectives.
  • Maintain a visual‑focused content calendar that schedules the creation, approval, and publishing of graphic assets across all social channels.
  • Write concise, on‑brand social media copy to accompany visual assets and schedule posts using Sprout Social or equivalent management tools.
  • Curate, organize, and steward the company’s library of stock imagery, ensuring proper licensing, attribution, and alignment with brand guidelines.
  • Apply Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other design tools to proficiently to develop high‑quality visual content, adhering to brand standards and accessibility best practices.
  • Explore and integrate artificial‑intelligence tools (e.g., generative image models, automated layout assistants) to streamline creative workflows, increase production efficiency, and maintain consistency.
  • Collaborate with internal partners to align visual storytelling with community engagement strategies and overall communications plans.
  • Monitor performance of visual content (impressions, engagement, click‑through rates) and provide insights for iterative design improvements.

    Add to Other Skills and Abilities:

  • Expertlevel proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) or comparable design tools.
  • Demonstrated ability to create onbrand visual assets for a variety of digital formats and sizes
  • Familiarity with AIdriven creative tools (e.g., generative image models, copytoimage platforms) and best practices for ethical use.
  • Strong eye for design, layout, typography, and color theory, with an emphasis on accessibility standards.

" Qualifications"

  • Bachelor's degree in English, Journalism, Communications or related field is required.
  • Three (3) years of professional communications experience is required.
  • Previous experience working in the healthcare industry is preferred.
  • Advanced copywriting, editing and written communication skills.
  • Intermediate oral communication skills.
  • Advanced Microsoft Word and intermediate PowerPoint skills.
  • Intermediate knowledge of multimedia technologies.
  • Ability to manage multiple priorities concurrently while meeting deadlines.
  • Ability to work independently and in a team environment.
  • Ability to establish and maintain positive relationships within the organization and community.

Social Media

  • Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth.
  • Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries.
  • Provide insights on social media community feedback and online reviews.

All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.

Blue Cross Blue Shield of Michigan

About Blue Cross Blue Shield of Michigan

Blue Cross Blue Shield of Michigan is a nonprofit corporation and an independent licensee of the Blue Cross and Blue Shield Association.

BCBSM's commitment to Michigan is what differentiates it from other health insurance companies doing business in the state. That mission has never changed. Nearly 70 years ago, Blue Cross Blue Shield of Michigan started with a purpose to provide people with the security of knowing they have health care when they need it.

Today, that nonprofit mission is the same and the company is accomplishing it in many ways, including:

Offering access to health care coverage for everyone, regardless of circumstances

Never dropping your coverage for health reasons

Partnering with the state to cover more than 32,000 children through MIChild

Providing financial support to 30 free clinics statewide

Contributing more money than any other company to provide Michigan with better health and health care

Advocating and educating through Alliance for Advancing Nonprofit Health Care

For more on the history of BCBSM, please visit our section on historical highlights: http://www.bcbsm.com/home/bcbsm/1930.shtml

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Detroit, Michigan
Year Founded
Unknown
Website
bcbsm.com
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