Driving the creative narrative for a rapidly scaling South African retail and lifestyle brand, this role is critical for transforming raw brand concepts into high-engaging, multi-channel social campaigns. Working closely with the Marketing Lead, you will use your high energy to take ownership of the content plan, direct shoot days, and scale brand engagement across all digital platforms. This position offers a direct opportunity to shape a high-growth brand's presence while working alongside an active and camera-ready founder.

Key Responsibilities

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  Develop and execute a structured, outcome-based social media strategy that drives measurable increases in engagement, saves, follows, and shares.

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  Design and maintain a balanced content mix translating existing brand pillars into compelling product showcases, outdoor lifestyle stories, and founder-led content.

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  Curate and refine the Instagram grid aesthetic to establish a cohesive, modern visual brand identity.

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  Plan, script, and direct dedicated content filming sessions, guiding on-camera talent and organizing raw assets into production-ready output.

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  Monitor performance analytics to identify high-performing organic content and execute targeted post-boosting strategies to expand reach.

Requirements

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  1 - 2 years experience as a Social Media Content Creator, or Digital Creator within the retail, lifestyle, or consumer goods sectors.
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  Strong track record of organic audience growth and proven mastery of social algorithms (Instagram and TikTok).
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  Demonstrated experience in copywriting, scriptwriting, and directing on-camera video shoots.
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  Portfolio or visual evidence demonstrating high-quality Instagram feed curation, aesthetic management, and video editing.
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  Excellent project management abilities to coordinate weekly content calendars against product launch schedules.
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  Experience in paid post-amplification and basic performance marketing.

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  Instagram, TikTok, Facebook, LinkedIn

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  Canva or Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)

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  Social Media Scheduling Tools (e.g., Hootsuite, Meta Business Suite, Later)