Social Media & Community Executive | £30,000 - £35,000 DOE | Hybrid
Paace is building the avios for the wellness age. 170k+ downloads. 450+ partner locations. Backed by leading angels. Users earn Paace Points for walking and redeem them at coffee shops, restaurants, gyms and supermarkets across London.
The concept is validated. The product is built. Now we need someone to make it explode.
The role
This isn't a "post three times a week and write a monthly report" job. You're here to create moments - clips that get shared, content that builds a community, and campaigns that convert walkers into believers.
Your job is to make Paace the most talked-about app in London. Organic-first, always thinking about virality. Community events exist to serve the content, not the other way around.
What you'll own
Creating short-form content (TikTok, Reels) engineered to go viral - not just look nice
Being on camera and comfortable directing the founders in content creation
Running walking events and challenges primarily as content opportunities
Building ambassador programmes at universities and locally
Identifying and working with influencers who actually align with our audience
Running referral pushes and user challenges that drive downloads
Analysing what actually moves the needle - and doing more of it
Who we're looking for
You've managed brand social accounts - not just your personal page. You have numbers to back it up.
2+ years of relevant experience. You know what a viral moment looks like and have helped create one.
High energy, camera-ready, no ego. You're happy to film, edit, and be the face of the brand when needed.
Commercially minded. You care about downloads and active users, not just aesthetics and engagement rate.
You move fast. You don't need permission to test something, and you don't wait to be told what to do next.
London-based and love it. You're out and about, not behind a desk.
What we offer
Generous equity package in a high-growth business
Ability to shape the direction of a high-growth startup as an early employee
25 days annual leave + bank holidays, and a day off in your birthday week
Just the right amount of team activities
Flexible working with an assigned desk at our London office
Up Club is the unfair advantage of ambitious start-up marketers looking to accelerate their growth 🚀
It provides exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and stay ahead. With an always-on network, you can get instant advice, solve problems faster, and connect with the right people to drive your career forward, faster.
We’re passionate about a few things:
- Choosing an entrepreneurial business environment shouldn’t mean you miss out on training and development opportunities you’d have at bigger companies
- Learning from other people who do your job in totally different businesses is really rewarding
- Classroom training is useful, but what’s even more useful is learning as you go, from others who have faced similar challenges
Also catch our Founder, Lottie Unwin on her podcast, The Marketing Hustle... where she hears unfiltered stories from Founders of bold start-up brands. 🎙️
