Job Description

SOCIAL MEDIA & COMMUNITY COORDINATOR

An opportunity to run the channels where JMC Academy's story is told every day and to build the student-powered content engine behind them. JMC is moving into its fifth decade with a refreshed brand identity, and its social channels are where that brand meets prospective students first: authentic, student-led content consistently outperforms polished brand work in reach, engagement and conversion.

This role owns the day-to-day operation of JMC's social media ecosystem and online community, and operates the newly expanded Social Media Ambassador Programme, a paid cohort of trained student creators across Sydney and Brisbane, with Melbourne content captured directly by this role. You will turn campus life at three campuses full of musicians, filmmakers, animators, game designers and actors into a consistent, distinctive content pipeline that feeds organic channels, paid campaigns and the wider brand.

About JMC Academy

Founded in 1982, JMC Academy is Australia’s premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production. With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia.

With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.

JMC Academy’s ultimate focus is to deliver inspiring and technologically sophisticated programs, which cater to the global needs of the Creative industries. By nurturing, supporting and mentoring students who share a true passion and dedication for these industries, we can guide them into rewarding careers.

Our Purpose

We educate and inspire creative minds to shape their careers and our world.

At JMC Academy, we educate and empower creative minds to transform their passion into lifelong careers and meaningful contributions to the world.

As a vibrant, inclusive community of innovators and explorers, we deliver rigorous, real-world education in the creative industries, uniting academic excellence with practical experience, emerging technologies and industry engagement.

We nurture resilience, compassion, and curiosity in every student, helping them chart their unique path, shape their careers, and become creative leaders who inspire, connect, and thrive, locally and globally.

Our Vision

To be the global leader in creative education, chosen by creatives, trusted by industry.

YOUR ROLE, HONESTLY

The Social Media & Community Coordinator is a hands-on channel role within JMC’s Customer function, reporting to the Head of Brand & Campaigns.

This position is the primary owner of day-to-day social media and community engagement across JMC’s channels, planning and publishing the social content calendar, leading organic social and community narratives, and building a thriving online community of prospective students, current students, alumni and creative audiences. It is also the operational owner of the Social Media Ambassador Programme: recruiting, training, rostering and managing JMC’s paid student content creators within the parameters, budget and brand framework approved by the Head of Brand & Campaigns and CCSO.

Social media and content strategy, brand governance and final approval of major campaigns and key assets sit with the Head of Brand & Campaigns. Within that approved strategy, this role plans and executes channel activity, approves day-to-day ambassador and organic content within delegated authority, and escalates higher-risk, high-visibility or paid/print reuse content for approval. The role collaborates closely with the Marketing Coordinator on campaign integration, the Designer on visual assets, and the Copywriter on messaging and tone.

WHAT YOU’LL DO

SOCIAL CHANNEL MANAGEMENT & PUBLISHING

• Manage JMC’s social media ecosystem across platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook and emerging channels), keeping each channel active, on brand and suited to its audience
• Plan and manage the social content calendar within the campaign strategy and priorities set by the Head of Brand & Campaigns, integrating campaign moments, events and intake periods shared by the Marketing Coordinator
• Create, schedule and publish engaging organic content in alignment with brand tone, campaign plans and audience insights
• Develop channel-specific plans and content formats within approved strategy, recommending new platforms, formats and creative approaches to the Head of Brand & Campaigns
• Support paid social activity by supplying content, creative input and platform knowledge to campaigns run with JMC’s digital marketing agency, within parameters approved by the Head of Brand & Campaigns

CONTENT CREATION & COLLABORATION

• Capture and produce social-native content — filming, editing and publishing — including direct coverage of the Melbourne campus and its events
• Brief the Designer on social visuals, templates and paid social creative requirements, and the Copywriter on social copy, scripts and captions — collaborating on messaging, tone and narrative
• Coordinate content production such as photo and video shoots, day-in-the-life reels and event coverage that captures JMC’s creative culture across all three campuses
• Partner with campus teams, academic departments and student services to surface authentic stories, and support collaborations with external creative brands that build JMC’s positioning, with partnership approvals resting with the Head of Brand & Campaigns

COMMUNITY MANAGEMENT & ENGAGEMENT

• Act as the day-to-day voice of JMC online — responding to messages, comments and queries with professionalism and warmth, within brand tone and escalation guidelines set by the Head of Brand & Campaigns
• Build and nurture JMC’s online community across prospective students, current students, alumni and creative audiences
• Facilitate and moderate community spaces (such as Discord and Reddit), growing positive share of voice
• Coordinate with internal teams so community questions receive timely, accurate responses, and escalate sensitive, reputational or crisis-related matters to the Head of Brand & Campaigns immediately

SOCIAL MEDIA AMBASSADOR PROGRAMME

• Recruit and select Social Media Ambassadors, primarily from the existing Student Ambassador pool in coordination with the Outreach team, applying the programme’s selection criteria and managing vetting and trials for candidates from the wider student body where needed
• Design and deliver ambassador onboarding and ongoing training — brand guidelines, tone of voice, content standards, capture techniques, platform workflows, and briefing and approval processes
• Set and manage fortnightly schedules, content briefs and event rosters across Sydney and Brisbane, coordinating ambassador coverage of Open Days, recitals, ensembles, graduations and campus activations with the Marketing Coordinator and Events team
• Brief ambassadors clearly for shoots, events and campaigns — objectives, shot lists, usage intentions, brand and style requirements, timings and on-campus contacts — based on campaign plans approved by the Head of Brand & Campaigns
• Quality-check, edit and approve ambassador content for organic social within delegated authority, and route content intended for paid media, print or website reuse — and any high-visibility or higher-risk content — to the Head of Brand & Campaigns for approval
• Ensure all ambassador content is captured with correct talent releases, licensing and usage rights so JMC can reuse it across channels, escalating any gaps before publication
• Approve additional ambassador hours for events within the approved budget, reallocating fortnightly hours where possible, and track programme hours and spend, flagging variances to the Head of Brand & Campaigns
• Monitor ambassador content performance and provide regular feedback, coaching and recognition — supporting portfolio development and meaningful paid experience that deepens student engagement with the brand — and manage cohort refresh as ambassadors graduate or complete their tenure

CONTENT RIGHTS, LICENSING & CONTENT BANK

• Curate ambassador, UGC and social content into the team’s content bank and digital asset library with accurate usage rights, talent releases and campus tagging, so content is discoverable for social, campaign, web and collateral workflows
• Work with the Marketing Coordinator and Head of Brand & Campaigns to address licensing and reuse gaps in photography and content sourced across campuses, ensuring capture is arranged through the programme and marketing workflows rather than informally
• Maintain a consistent, current content pipeline across Sydney, Brisbane and Melbourne so every campus is represented authentically in organic and paid activity

INSIGHTS, REPORTING & INNOVATION

• Track channel and ambassador content performance and prepare regular reports on engagement, reach, growth and sentiment, feeding into the team’s campaign reporting compiled by the Marketing Coordinator
• Analyse social trends and cultural moments to inform content opportunities, and share audience insights that support campaign development
• Identify platform innovations and recommend new formats, tools or creative strategies to the Head of Brand & Campaigns to keep JMC at the forefront of digital engagement

WHAT WE ARE LOOKING FOR

This role suits a social-native creator and community builder with the organisation to run channels, rosters and workflows day in, day out - someone who can turn a social post into a conversation, a conversation into community, and a cohort of student creators into a reliable content engine.

ESSENTIAL REQUIREMENTS

• 2–4 years’ experience managing social media channels and online communities for a brand or organisation
• Demonstrated success planning and publishing content calendars and growing engaged audiences across Instagram, TikTok, YouTube and emerging platforms
• Experience briefing and working with content creators — such as student ambassadors, UGC creators, photographers or videographers — including quality-checking work against a brief
• Hands-on content creation skills: filming, editing and producing short-form video (Reels, TikTok, Shorts) with tools such as CapCut, TikTok/Reels editors or Adobe Suite
• Strong community management instincts — warm, professional and calm under pressure, with sound judgement on when to respond and when to escalate
• Experience working within brand guidelines and content approval processes
• Familiarity with social media scheduling, listening and analytics tools, and confidence turning performance data into clear reports and content decisions
• Strong organisational skills — able to manage rosters, briefs, budgets for casual hours and multiple concurrent workstreams
• Excellent written communication and storytelling ability, with a feel for youth culture, social trends and the creative industries

HIGHLY REGARDED

• Degree qualification in Marketing, Media, Communications or a related creative field
• Experience recruiting, training or coaching junior creators, ambassadors or casual staff
• Experience contributing content to paid social campaigns and working with digital or media agencies
• Understanding of content licensing, talent releases and usage rights
• Experience in higher education, youth or creative-industry brands
• Community platform experience (Discord, Reddit) and social listening or sentiment tools

THE PRACTICAL BITS

BASE Melbourne, with a national channel remit, including direct Melbourne content capture and travel to Sydney and Brisbane for key events and ambassador training as required.

REPORTS TO Head of Brand & Campaigns

TYPE Full time, permanent.

SALARY Competitive, commensurate with experience; we’ll talk specifics early in the process.

WHAT TO SEND

A CV and a cover letter outlining your interest in the position and how you meet the criteria listed in the position description.