Job Description

Under the direction of the Manager, Player Development, the Social Media Host is responsible for the Business Development, Sales and Marketing for Yaamava’ Casino & Resort team with a specialized focus on sourcing and acquiring high-value players through social media platforms. This role is a proactive “hunter” who thrives on building relationships, generating leads, and driving revenue through strategic digital engagement. They will combine their knowledge of gaming, sales, marketing, and VIP services with strong social media skills to identify, attract, and convert qualified players into loyal guests.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Uses strategic “Segment-of-One” by proactively search for potential casino guests and qualified high-value players across various social media channels (Instagram, Facebook, TikTok, X, reddit, forums, etc.). Creates targeted outreach strategies tailored to each platform and demographic segment. Initiates conversations and establish rapport with prospective players through direct messages, comments, and community engagement. Develops and manages a robust pipeline of new player leads. Build a marketing approach to track activity and preferences of each premium guest, and then tailors offers and incentives that appeal directly to the interests of individuals. Meets or exceeds predetermined goals and measurable objectives established by the enterprise. Complies with and upholds enterprise expectations including policies, procedures, industry regulations, and department guidelines.
2. Qualifies potential players based on gaming history, travel habits, and spending potential. Coordinating personalized offers, incentives, and VIP experiences to convert leads to active casino guests. Maintains ongoing communication with acquired players to foster loyalty and encourage repeat visits.
3. Maintains accurate records of lead generation, outreach activities, conversion rates, and player performance. Analyzes social media engagement data to refine targeting and acquisition strategies to acquire and deliver new high net guests. Provides regular updates to Player Development leadership on acquisition progress and ROI.
4. Handles all aspects of guest journey (ground transportation, hotel accommodation, dining reservation, entertainment, folio clearance at checkout.)
5. Collaborates and ensures alignment and commitment from department leaders to enable the successful execution of specialized marketing strategies.
6. Actively promotes the casino’s amenities, events, and special promotions in a professional, compliant manner.
7. Performs other duties as assigned to support the efficient operation of the department.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s Degree in Hospitality, Marketing or related field required.

• Minimum two (2) years of experience in Gaming, Casino Marketing, Sales, or Player Development required.

• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

• Must have experience with qualitative and quantitative research and the ability to synthesize and analyze data to draw conclusions and identify trends.

• Familiarity with CRM tools, database management, and basic digital analytics.

• Goal-oriented with a “hunter” mindset and the ability to work independently.

• Strong knowledge of social media platforms, best practices, and lead generation techniques.

• Proven success in sales, hospitality, player development, or related field.

• Must possess excellent oral and written communication skills; strong client interface and presentations skills are mandatory.

• Advanced proficiency in Microsoft Suite including but not limited to: Outlook, Word, Excel and Power Point.

• Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.

• May be required to communicate verbally and in written form in one of the following languages: Korean/Mandarin/Cantonese/Vietnamese/Spanish/Armenian highly preferred.

LICENSES, CERTIFICATIONS AND REGISTRATIONS

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

• Driving Responsibilities: Role requires regular commuting between locations. A valid driver's license and vehicle insurance with minimum liability limits is required. Role will not operate or drive Tribe-owned vehicles or patron vehicles.

PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

• Primary work environment is in a climate-controlled casino and office setting.

• Work requires travel to attend meetings, trade shows, and conferences.

• Incumbents may be required to work evening, weekend and holiday shifts.

• Must be able to work in a fast-paced, high-demand environment.

• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.

• Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

• Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.

• Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.

• Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone.

• Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility.

• Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties.

• Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.

• The employee may be exposed to fumes or airborne particles including secondhand smoke.

Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!