This is a remote position.

Our client is looking for a part-time
Social Media & Brand Manager
to strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in the
financial and tax consulting industry
, known for their technical expertise, reliability, and client-focused approach.

This role is ideal for a creative yet analytical marketer who thrives at the intersection of
storytelling, data, and strategy
. The Social Media & Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways.

Responsibilities

• 
  Develop and implement a
  comprehensive social and paid media strategy
  aligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives.

• 
  Create and maintain a
  monthly content calendar
  that integrates organic storytelling and paid campaigns across multiple channels.

• 
  Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators.

• 
  Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform.

• 
  Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics.

• 
  Manage posting schedules and partner with key team members to amplify visibility through
  employee advocacy programs
  .

• 
  Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences.

• 
  Plan, execute, and optimize
  paid campaigns
  across platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll).

• 
  Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates.

• 
  Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI.

• 
  Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact.

• 
  Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL).

• 
  Translate data insights into actionable recommendations for future campaigns.

• 
  Stay informed on
  social media trends, ad platform updates, and competitive benchmarks
  to keep strategies fresh and effective.

• 
  Collaborate across teams to align brand identity, tone, and content direction with company goals.

• 
  Support sales enablement through
  social selling resources and content toolkits
  .

• 
  Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency.

Requirements

• 
  3–5 years of proven experience in
  B2B social media and paid media campaign management
  , ideally within finance, accounting, or professional services.

• 
  Demonstrated success executing both
  organic and paid strategies
  across LinkedIn, Google Ads, RollWorks, or AdRoll.

• 
  Strong grasp of
  Account-Based Marketing (ABM)
  frameworks and sales collaboration.

• 
  Excellent copywriting, visual storytelling, and communication skills.

• 
  Data-driven mindset with experience in analytics platforms such as
  Google Analytics, HubSpot, or LinkedIn Campaign Manager
  .

• 
  Strategic thinker who can balance creativity with analytical insight.

• 
  Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment.

Qualifications

• 
  Bachelor’s degree in Marketing, Communications, or a related field.

• 
  Deep understanding of audience segmentation, targeting, and content optimization.

• 
  Experience managing budgets, reporting performance metrics, and presenting actionable insights.

• 
  Knowledge of paid media automation tools and performance tracking.

• 
  Strong interpersonal skills with a collaborative and proactive work style.

Benefits