Job Description

Social Media & Content Specialist

• Drive KiwiRail's social media presence and bring our stories to life across digital channels
• Permanent opportunity based in Ellerslie, Auckland, with flexible hybrid working
• Join a collaborative communications team supporting a business that keeps New Zealand moving

Position description

He kōrero mō mātou | About us:

At KiwiRail, we're proud to be shaping a stronger, more sustainable Aotearoa. Every day, we connect people and goods across the country, helping reduce carbon emissions, ease congestion, and keep communities connected. With more than 4,500 employees nationwide, our purpose, Hononga Whaikaha, Oranga mō Aotearoa (Stronger Connections, Better New Zealand), drives everything we do. Safety, health and wellbeing remain our number one priority as we continue to modernise and grow our business.

He whakamārama mō te tūranga mahi | About the role:

KiwiRail is embarking on an exciting journey to modernise and strengthen its digital presence, and we're looking for a creative, strategic and hands-on Social Media & Content Specialist to help lead the way. This role will be responsible for managing KiwiRail's social media channels, developing engaging content, and delivering compelling digital storytelling that connects our people, customers, communities and stakeholders. Working closely with teams across the country, you'll bring KiwiRail's stories to life through written, visual and video content while helping shape our online presence and digital reputation.

Your key responsibilities will include:

• Developing, creating and publishing engaging content across KiwiRail's social media channels.
• Managing day-to-day social media activity and maintaining an effective content calendar.
• Collaborating with stakeholders across KiwiRail to identify and tell compelling stories.
• Building and delivering digital campaigns aligned to organisational priorities and communications strategies.
• Monitoring channel performance and using insights and analytics to drive continuous improvement.
• Maintaining a consistent KiwiRail brand voice across digital platforms.
• Producing visual and video content that engages audiences and strengthens KiwiRail's digital presence.
• Assessing content through a reputational risk lens and managing sensitive communications appropriately.

Ngā pūkenga e rapu nei mātou | What you will bring:

We're looking for a passionate communications professional who thrives in a fast-paced environment and enjoys balancing strategic thinking with hands-on content creation.

• Experience managing social media and digital communication channels within a complex organisation.
• Strong understanding of major social platforms including LinkedIn, Facebook, Instagram and YouTube.
• Exceptional writing, editing and storytelling skills with a strong understanding of brand voice.
• Experience creating or coordinating visual and video content.
• Proven stakeholder engagement and relationship-building skills.
• Strong organisational and project management capability, including managing multiple priorities and campaigns.
• Experience using content management, publishing and analytics tools.
• Ability to translate complex information into engaging and accessible content.
• Knowledge of website content management, SEO and user experience principles would be advantageous but is not essential.
• Tertiary qualification in Communications, Marketing, Digital Media or a related discipline, or equivalent practical experience.

Nōu te rourou | What's in it for you:

At KiwiRail, you'll have the opportunity to help shape how one of New Zealand's most iconic organisations communicates with its people, customers and communities.

• A varied and creative role with national impact.
• Opportunities to work across major projects, initiatives and campaigns.
• Competitive remuneration package and 4% employer KiwiSaver contribution.
• Staff discount on Southern Cross medical insurance.
• Discounted staff travel and access to retail partner discounts.
• Ongoing professional development opportunities.
• Access to the NZ Rail Staff Welfare Trust and a range of employee benefits.

Kua rite, kia rite | Ready to Make a Difference?

If you're passionate about digital communications, social media, storytelling and creating content that engages audiences, we'd love to hear from you. Join KiwiRail and help tell the stories that connect New Zealand.

Please don't wait until the closing date as applications will be reviewed as they are received.

Applications close Sunday 25th of October 2026