Job Description

Social Media and Content Manager

慕尼黑

社招

全职

职位 ID：A165132

职位描述

1. Build and grow the brand’s social media presence in Germany and Europe from market entry onwards
2. Develop and execute social media and content strategies aligned with global brand positioning
3. Set up and manage key social platforms, defining channel strategies and content formats
4. Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
5. Create and manage content concepts around EV technology, innovation, and lifestyle
6. Oversee content production, editorial planning, and external creators or agencies
7. Monitor and optimize social and influencer KPIs, engagement, and community feedback
8. Ensure consistent brand voice and compliance across all social channels

职位要求

1. Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field
2. 5+ years of experience in social media management, content marketing, or digital communications, ideally within the automotive, EV, technology, or lifestyle sector
3. Proven track record in developing and executing social media strategies and content campaigns across multiple platforms
4. Experience managing influencer and creator partnerships, including collaboration strategy and performance tracking
5. Strong understanding of content creation, editorial planning, and working with agencies or external creators
6. Ability to translate complex technology, EV features, and innovation into engaging social content and storytelling
7. Data-driven mindset with experience tracking social KPIs, engagement, and community insights
8. Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
9. Create and manage content concepts around EV technology, innovation, and lifestyle
10. Excellent communication, creative, and project management skills, with the ability to maintain consistent brand voice
11. Fluency in English and German required, Mandarin is an advantage

投递

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry

IT & Software

Company Size

10,000+ employees

Headquarters

Beijing, CN

Year Founded

2010

Website

xiaomi.com

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