Job Description

The Social Marketing Specialist is responsible for leading and supporting all aspects of Social Media Marketing to drive organizational goals. This role plays a key part in driving the overall social media & content strategy content across organic Lash social media channels, ensuring effective strategy execution, cross-functional collaboration, and measurable impact. This includes overseeing a monthly content calendar, social support plans for launches/activations, identifying social trends, reporting on insights & owning community management. This role will work cross-functionally with the KISS Lash Brand Marketing Teams and report directly to the Senior Manager of Social Marketing. The ideal candidate is beauty-obsessed (preferably with lashes) with a team player attitude, is a multi-tasker that will reach deadlines in a fast-paced environment, and has excellent communication & writing skills.

• Plan, write and schedule social content for lash brand organic social channels - including support for new launches & promotions.

• Create assets or collaborate with designers/agencies to bring campaigns and social strategy to life.

• Regularly identify social media trends & strategize opportunities for the brand to engage and grow across all platforms

• Assist the Senior Marketing Manager with the development and evaluation of strategic marketing plans

• Collaborate closely with cross-functioning teams for ongoing social support for retailers and ecommerce website

• Partner closely with UGC Agencies for content planning and creation of assets to support social holidays, new launches, etc.

• Oversee community management across all social platforms (with flexibility on monitoring during big events).

• Conceptualize, brief and manage inhouse video’s and photoshoots

• Build the brand community through strategic and tactical actions- (insta takeovers, giveaways, building influencer relationships, responding to product-related questions and concerns, customer-related inquiries, etc.)

• Stay up-to-date on emerging digital and social technology trends to ensure the brand is always on the cutting edge of all changes in the social space.

• Reports on competitive brand activities and leading brands creating dynamic consumer engagement that are worthy of evaluation and monitoring.

• Monitor and report monthly and quarterly on product feedback, brand sentiment, competitive, KPIs and other performance metrics or goals.

Benefits

• Premium Medical Insurance Coverage

• 401(k) Savings Plan

• Paid Time Off (PTO) based on seniority

• Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

• Annual Bonus Plan

• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

• Summer Fridays

• Complimentary Gourmet Breakfast, Lunch, and Dinner

• Relocation Support for New Hires

• Work Anniversary Recognitions

• Congratulatory & Condolence Gifts

• Employee Referral Bonus Program

• License/Certification Reimbursements

• Corporate Employee Discounts

• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

• Commuter Support (Shuttle Bus Program and EZPass Support)

• Vehicle Perks

Qualification(s):

Education(s):

Bachelor of Arts (B.A): Marketing

Work Experience:

Experience Range II: 2 - 4 years of relevant experience or industry exposure in a related field

Skill(s):

Communication, Content Copywriting, Design, Detail-Oriented, Digital Marketing Analytics, Marketing, Social Management, Video Editing

Language(s):

English

Certification(s):

Not Applicable

The anticipated compensation range is

21.50 - 39.75 USD Hourly

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.