My Muscle Chef

Social Content Specialist - Chefgood

My Muscle Chef  •  Sydney, AU (Hybrid)  •  16 days ago
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Job Description

About Us:

Chef Good, recently acquired by MYMC is one of Australia’s leading healthy ready-made meal companies, focused on delivering nutritious, chef-prepared meals that make it easier to eat well every day. We’re continuing to grow our footprint in a category driven by changing lifestyles and a rising focus on health, convenience and quality.

We support real people living real lives, making healthy eating simple, accessible and enjoyable. From busy professionals to families and individuals building better habits, our meals are designed to nourish, support balance and fit seamlessly into everyday routines.

Founded with a commitment to quality ingredients and nutrition, Chef Good is entering an exciting new phase of growth. We’re building a brand at the intersection of food, wellness and modern living and we’re looking for people who want to help shape how Australians eat, feel and live better every day.

MYMC Values:

We pride ourselves on a set of values that tangibly guide our behaviours and decisions, so we can grow the business and enjoy a world-class working experience.

  • Find a Better Way.
  • Walk in our Customers' Shoes. Everyday.
  • Challenge Ideas and Champion Solutions.
  • Integrity is Stronger than Muscle.
  • Enjoy the Journey!

Manage and grow Chef Good’s online community by being the day-to-day voice across social platforms, responding to comments and DMs, and building meaningful engagement with a health-conscious audience in a consistent, human brand tone.

Work with marketing, growth, and creative teams to turn community insights, trends, and behaviours into improved content and campaigns that strengthen engagement, trust, and brand personality.

Key Responsibilities but not limited too:

Community Building

  • Build and nurture the Chef Good community of loyal customers, health-conscious individuals and everyday advocates.
  • Identify and engage customers who embody the brand’s values and can become community ambassadors and content contributors.
  • Develop initiatives that bring the community together through digital experiences, partnerships and real-life moments.
  • Act as the connector between brand, creators and community ensuring a consistent and authentic experience.
  • Recognise and activate high-value customers as trusted voices within the community.

Community Insights & Feedback

  • Capture community insights to inform brand, product and content decisions.
  • Monitor sentiment, conversations and emerging trends across health, wellness and
    lifestyle.
  • Act as the voice of the community internally across marketing, product and brand
    teams.
  • Feed learnings into campaign planning and creative development to ensure relevance
    and impact.

Ideation & Collaboration

  • Contribute ideas for social content, creator collaborations and cultural moments.
  • Work closely with the creative and marketing teams to ensure influencer activity aligns with brand campaigns.
  • Stay across emerging creator trends, platforms and formats to keep Chef Good culturally relevant.

Skills & Experience:

  • 2-3 years experience in influencer marketing, social media, talent management, PR or community marketing.
  • Well connected within fitness, food, lifestyle or wellness communities.
  • Social-native with strong instincts for what resonates culturally and online.
  • Comfortable collaborating with creative teams and contributing to content ideation.
  • Highly organised and able to manage multiple creator relationships and campaigns simultaneously.
  • Passion for fitness, food, health, lifestyle and culture.

What we offer you:

  • Flexible hybrid working model with 2 days working from home each week
  • Split your time between our City and Yennora offices.
  • Ongoing career development and training opportunities to support your growth
  • Enjoy $1 My Muscle Chef meals and snacks on-site every day
  • Access to a fully equipped on-site gym
  • Join a diverse, values-led culture that encourages bold thinking and innovation
  • Generous staff discounts on our products, plus a range of additional employee benefits

Next Steps:

If you are shortlisted then you will be contacted for a phone screen before potentially advancing to a 1st round interview.

My Muscle Chef

About My Muscle Chef

My Muscle Chef has been fuelling professional athletes and active Australians since 2013 with our award winning, dietitian designed, chef-prepared meals, snacks and drinks.

We produce in excess of 2.2 million fresh meals, snacks and drinks for the Australian market each week for delivery to customers' doors and to 6,000+ retail stockists.

My Muscle Chef is all about offering smart nutrition that enables you to feel your best. We pair high-quality meals with exceptional taste with the ultimate convenience and ease, allowing you to focus on your holistic health needs and fitness goals.

My Muscle Chef was born out of the need to find a better way. We put our customers at the heart of everything we do, continually embracing innovation and challenging ideas to deliver the best products in our power. We believe nutritional convenience can transform lives – physically, mentally and emotionally.

From 2013’s three-person kitchen to today's world class 10,000 sqm production facility and 500 strong team, My Muscle Chef has had quite the ride!

Industry
Food & Beverage
Company Size
201-500 employees
Headquarters
Yennora, AU
Year Founded
2013
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