Job Description

2XU is looking for a Social & Content Specialist to manage and grow our organic social presence across global and regional channels.

This is a hands-on role covering content planning, creation, publishing, creator coordination and community management. You’ll work closely with the Marketing, Digital and Creative teams to turn campaigns, product launches, athlete moments, events and community activity into relevant, engaging social content.

Reporting to the Global Head of Marketing, you’ll help shape how 2XU shows up across social while using performance insights to continuously improve our content and channels.

What You'll Do:

Social Strategy & Channel Management

• Execute the global organic social strategy across Meta, TikTok, YouTube, LinkedIn and emerging platforms.
• Grow audience engagement and connection in line with the 2XU brand strategy.
• Monitor social trends, culture, competitors and community insights.
• Work with the Digital team to identify high-performing organic content for paid amplification.

Content Strategy, Planning & Calendar

• Coordinate and maintain the social content calendar across always-on content, campaigns, product launches, events and community programs.
• Translate global campaigns and product launches into platform-native social plans.
• Coordinate content capture with marketing and creative teams.
• Work with regions and distributors to enable consistent and locally relevant social execution.

Content Creation & Production

• Film, edit and produce platform-native content, including short-form video, stills and copy.
• Develop social-first briefs for campaigns, creators, influencers and ambassadors.
• Direct and manage social-first content shoots with the Creative team, athletes, creators and freelancers.
• Create reactive content around athletes, events, cultural moments and social trends.
• Ensure all content reflects 2XU’s tone of voice, visual standards, triathlon heritage and compression authority.

Influencer & Creator Management

• Coordinate influencer and creator campaigns from briefing through to content delivery and reporting.
• Identify creators who could be suited to 2XU’s affiliate program.
• Coordinate creator relationships around campaigns and brand storytelling.
• Review creator content against brand guidelines and escalate brand safety concerns where required.

Community Management & Engagement

• Manage daily comments, DMs and social conversations.
• Build engagement and advocacy with athletes, ambassadors, creators and the wider community.
• Lead UGC initiatives alongside the Community and Events Manager.
• Manage social escalations and identify brand safety issues early.

PR & Earned Media Support

• Support the Global Head of Marketing and PR agency with brand moments, launches and athlete stories.
• Amplify earned media coverage across social channels.
• Coordinate product seeding and media/creator send-outs as required.

Measurement, Budget & Reporting

• Report on audience growth, engagement, content performance, sentiment, share of voice and social-driven eCommerce traffic.
• Build a test-and-learn approach across content formats, creative and posting cadence.
• Assist with social and influencer budget tracking and reporting.

What You’ll Bring:

• 3–5+ years’ experience in organic social/content, ideally within sports, retail, lifestyle or culturally-led consumer brands.
• A proven track record of growing social channels, with results and numbers to show for it.
• Strong hands-on content creation skills across filming, editing, copywriting and short-form video.
• Experience coordinating influencer and creator campaigns.
• Strong platform-native knowledge and an understanding of what works across different channels.
• Excellent community management instincts, judgement and brand-safety awareness.
• Confidence using data, performance insights and social listening to shape content decisions.
• Strong organisational skills and the ability to manage multiple campaigns, deadlines and budgets.
• A genuine interest in sport, performance and the 2XU brand.

About 2XU

2XU is a global performance apparel brand, known for technical innovation and compression technology across running, training, triathlon and other endurance sports.

If you have strong social experience, enjoy creating content and want to work in a fast-moving global brand, we’d like to hear from you.