Job Description

About Us:

My Muscle Chef (MYMC) is Australia’s premium fresh ready-made meal and functional food and beverage company. Based in Sydney NSW, we are growing quickly to extend our position as the online direct to consumer and retail industry leader in an industry that is experiencing explosive growth.

We are for everybody, every goal. Our team is driven to find better ways to fuel active Australians from elite athletes to everyday people with award-winning, high-protein meals, snacks and drinks.

Since 2013, we have experienced continuous growth & hold enormous ambition to remain an industry leader. We are seeking high energy individuals to join our entrepreneurial team and culture to help us unlock our next phase of hyper growth.

MYMC Values:

We pride ourselves on a set of values that tangibly guide our behaviours and decisions, so we can grow the business and enjoy a world-class working experience.

• Find a Better Way.
• Walk in our Customers' Shoes. Everyday.
• Challenge Ideas and Champion Solutions.
• Integrity is Stronger than Muscle.
• Enjoy the Journey!

About the role:

We’re looking for a Content Creator & Editor who lives and breathes social content. You’ll take ideas from concept to screen, filming, presenting and editing scroll-stopping content across TikTok, Instagram and emerging platforms.

With strong CapCut skills, sharp creative instincts and a genuine passion for fitness, food and healthy living, you’ll help make My Muscle Chef a brand people want to watch, follow and engage with.

Key Responsibilities but not limited too:

High-Volume Editing & Production

• Create and edit approximately 50 pieces of social content each week, including original videos, cut-downs, variations and platform-specific edits.
• Use advanced CapCut skills to create high-performing content with strong hooks, pacing, storytelling, captions, music and transitions.

On-Camera Content & Presenting

• Become one of the recognisable faces of My Muscle Chef, bringing confidence, energy and personality to our social channels.
• Present engaging content across fitness, food, nutrition and lifestyle, from taste tests and challenges to interviews, trends and behind-the-scenes content.

Content Creation, Shooting & Direction

• Own content from idea to execution, developing concepts, scripting, filming, presenting and editing social-first content.
• Direct influencers, athletes, creators and team members to capture authentic content across a range of locations and formats.

Trends, Platforms & Creative Craft

• Stay ahead of social trends, creators, memes, sounds and emerging formats, particularly across fitness, food and lifestyle culture.
• Turn trends and cultural moments into fresh, original content that feels relevant, engaging and unmistakably My Muscle Chef.

Performance & Optimisation

• Use social performance insights including reach, retention, watch time and engagement to understand what resonates with our audience.
• Continually test and optimise hooks, formats, scripts and edits to create stronger-performing content.

Collaboration

• Work closely with the Head of Creative, Content & Community and wider Marketing team to deliver the weekly content pipeline.
• Collaborate with influencers, ambassadors, athletes and creators to bring ideas to life across organic and paid social.

Skills & Experience:

• 4–6+ years’ experience creating and editing social content in-house, brand-side or within a creative/social agency.
• Advanced CapCut skills, supported by a strong portfolio or showreel of high-performing short-form content.
• Proven ability to script, shoot, present and edit engaging vertical video at a high weekly volume.
• A confident, natural on-camera presence with the personality and creative instincts to make content feel authentic, not overly scripted.
• A strong understanding of TikTok, Instagram Reels, YouTube Shorts and emerging platforms, including trends, hooks, storytelling and audience behaviour.
• A genuine passion for fitness, food, nutrition and active living, with the organisation and agility to thrive in a fast-moving content environment.

What we are looking for:

• Have sharp creative instincts and know how to turn ideas, moments and cultural trends into content people want to watch.
• Are a confident self-starter who takes ownership, makes decisions and runs with ideas without needing constant direction.
• Bring energy, personality and a positive attitude, while being open to feedback, collaboration and experimentation.
• Are adaptable and solutions-focused, comfortable moving quickly, changing direction and getting things done in a fast-paced environment.
• Have a high bar for creative quality and attention to detail, even when working at speed and producing high volumes of content.

What we offer you:

• Flexible hybrid working model with WFH & 2 Office Locations
• Monday's at our Yennora Office & 3 days across our Yennora or CBD office.
• Ongoing career development and training opportunities to support your growth
• Enjoy $1 My Muscle Chef meals and snacks on-site every day
• Access to a fully equipped on-site gym
• Join a diverse, values-led culture that encourages bold thinking and innovation
• Generous staff discounts on our products, plus a range of additional employee benefits

Next Steps:

If you have successfully been shortlisted then you will be phone screened before potentially progressing through to a 2 round interview process.