White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
You are a Social Media Content Creator with exceptional taste: someone genuinely embedded in fashion and community culture, with sharp cultural instinct, original ideas, and a point of view on what makes content feel elevated rather than just on-trend. You have strong creative judgement, know a good idea when you see one, and aren't afraid to pitch it before you're asked. You spot cultural moments worth reacting to, and find the angle that makes product and lifestyle content feel sharper than the category norm.
You'll work closely with the Social Media Coordinator, who owns reporting, planning, and scheduling, while you bring the ideas, taste, and execution that make the content actually land.
To originate and produce exceptional social-first content for White Stuff, bringing sharp cultural instinct, original ideas and creative taste to elevate how our product, brand and community are seen across social platforms. Acting as a creative partner to the senior designer and campaign art director and the wider marketing team, the role is responsible for shaping ideas from concept through to execution, not just delivering on a brief, and for bringing our positioning as champions of the independent spirit to life through real people and real community moments.
As Social Content Creator at White Stuff you will be entitled to an array of great benefits, some of which include:
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
White Stuff is a lifestyle brand for independent spirits with individual style. We specialise in high quality unique, thoughtfully designed clothing and accessories for women and men. All made with a focus on distinctive details, amazing fit, and certified sustainable materials.
White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow in case you were wondering). Our style has evolved over the years, but the ethos behind it endures. We're obsessed with the little things. The things that make life interesting. Like unexpected textures and unique embroidery. Hidden details like contrast stitching and secret pops of colour.
We design all our prints in-house. We love natural materials like cotton, wool and linen (especially when they're responsibly sourced). And we think it's good to stand out from the crowd. Because life would be very dull if we all looked the same.
We give at least 1% of our profits to charity every year and we're committed to being a responsible business. You can read our latest sustainability update here: https://www.whitestuff.com/other-stuff/sustainability
We currently have 120 shops and 71 concessions, including in John Lewis and Marks & Spencer.
