QVC Group

Social Commerce Sr Strategist

QVC Group  •  West Chester, PA (Hybrid)  •  9 minutes ago
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Job Description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Social Commerce Senior Strategist propels total sales and viewer growth. This is achieved by developing content strategies, curating and optimizing merchandise within content (show builds and VOD assets) while collaborating with teams such as Producers, Buyers, Programming, and Marketing.

You will focus on creating compelling assortments aligned with inventory levels, pricing, and promotional opportunities, using data insights and current planning systems to track performance metrics and refine strategies. The Strategist contributes in shaping content to grow revenue and engagement while maintaining accuracy and attention to detail. Ownership and strategic decision-making are important enablers to a successful work product. Additionally, the Strategist supports enterprise goals by representing the team in meetings and innovates to improve trends and results.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role

What You'll Do

  • Lead the commercialization of specific content projects by building an end-to-end vision that encompasses data analysis, content Return on investment assessment, strategic planning, merchandise briefs, and process optimization.

  • Develop a merchandise-driven content strategy designed to grow audience engagement and increase revenue, balancing sales-driven and entertainment-focused content. This strategy will consider inventory availability, productivity, trends, external opportunities, and promotional activities.

  • Manage timelines and releases for all item-specific content to ensure agreement on broader strategic goals and operational efficiency

  • Increase content optimization by leading efforts in content brainstorming, product selection, procurement, and visual merchandising strategies.

  • Develop and test hypotheses for product placement and methodologies to create a scalable, repeatable strategy for content-product integration.

  • Establish content and product planning strategies to increase content and product mix, ensuring every product aligns with the associated content for maximum engagement.

  • Assess strategy performance by analyzing KPIs, adjusting tactics to maximize results and ensure continuous improvement.

  • Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real-time insights for tracking KPIs and refining strategies

What You Bring

  • You have 5 years of experience with corporate retail exposure along with a background in strategic brand management or planning roles (content or merchandising) and driving commercial outcomes.

  • You have displayed ownership and program management skills to influence team to

  • You have experience implementing the vision. Experience creating growth strategies and reacting to data to build a sustainable ecosystem.

  • You hold a Bachelor's degree in Business, Marketing, Finance, or a related field.

#LI-ST4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

QVC Group

About QVC Group

QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

We are headquartered in West Chester, Pa., and have team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China.

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
West Chester, Pennsylvania
Year Founded
Unknown
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