Wyze

Social Commerce Manager - Tik Tok Shop

Wyze  •  Kirkland, WA (Onsite)  •  9 hours ago
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Job Description

The Opportunity

Wyze is already one of the top electronics sellers on TikTok Shop, generating millions in revenue and multiple viral products. We’re looking for a Social Commerce Manager to be the end-to-end owner Wyze's Tik Tok Shop and broader social commerce business. You’ll lead a strategic reset of the channel, building a sustainable operating model that’s tightly aligned with company goals and financial targets. This is a highly visible role for a builder who wants to own the P&L, shape our creator and affiliate strategy, and stand up a team and playbook in one of the fastest-growing commerce channels.

This is a highly cross-functional role for someone who combines strong e-commerce instincts with a scrappy, entrepreneurial mindset. You don’t need to be a content creator, but you should understand what drives conversion and how to translate social content into sales. You thrive in roles where things need to be defined and built versus someone handing you a prebuilt playbook.

What You’ll Do

  • Own the end-to-end performance of Wyze’s TikTok Shop / social commerce business – strategy, roadmap, execution, and results.
  • Define the strategic role of TikTok Shop within Wyze’s overall channel mix and align it to company-level goals and financial targets.
  • Translate strategy into clear priorities, operating plans, and KPIs; decide where to invest people, budget, and partner resources.
  • Lead day-to-day operations to hit GMV, contribution margin, ROI, and cross-channel impact goals.
  • Build and refine a stable operating model for social commerce, including processes, workflows, and vendor/partner structure.
  • Lead cross-functional collaboration with Product, Marketing, Creative, Logistics, Finance, BI, and Customer Support to deliver campaigns and launches.
  • Build and deepen partnerships with TikTok and other social commerce platforms to unlock growth programs, incentives, and new features.
  • Own planning and execution for key moments (e.g. Wyze Day, Black Friday/Cyber Monday, major launches) across TikTok Shop / social commerce.
  • Monitor business performance and creator/affiliate programs, identify risks and opportunities, and quickly adjust strategy and tactics.
  • Use data to inform assortment, pricing, promotional levers, and creator/influencer strategy; establish simple reporting and feedback loops.
  • Proactively explore and test new growth levers (creators, affiliates, live shopping formats, new markets) and scale what works.

What You Bring

  • 5+ years in e-commerce, social commerce, or marketplace roles with meaningful channel or business ownership
  • 2-3 years of mentoring and leading high performance teams
  • Strong merchandising and commercial instincts (pricing, promotions, bundles, conversion optimization)
  • Analytical mindset; comfortable using data to evaluate performance and manage to financial targets (GMV, contribution margin, investment ROI, cross-channel sales impact).
  • Excellent collaboration and communication skills; able to lead through influence with cross-functional partners and external platforms.
  • Comfort building structure where it doesn’t exist yet – from team design to processes, tools, and vendor structure.
  • Entrepreneurial mindset — you enjoy building and improving systems in fast-moving environments

Nice-to-Haves

  • Experience operating or supporting TikTok Shop
  • Experience with creator or affiliate marketing programs
  • Experience with Shopify or other e-commerce platforms
  • Background managing marketplace channels such as Amazon, Instagram Shop, or other social commerce platform
Wyze

About Wyze

The founding members of Wyze met when they were working at Amazon and they brought the core Amazon principles to us - it’s our goal to become the most customer-centric technology company. We’re passionate about providing customers high-quality products at great prices.

Our first product, Wyze Cam, is the solution to a problem that one of our co-founders faced. He had been looking for a smart home camera to stay connected and protect his family with while on the road. He found that better-recognized brands were overpriced for their quality and cheaper ones were unreliable. We believe consumers deserve better than that and this led to the birth of Wyze Cam.

But this is just the beginning. As we grow, we will continue to launch high quality, affordable tech products that enrich people’s lives and make great technology accessible to everyone.

Our cameras, smart devices, and Wyze app are meticulously designed with multiple layers of security to help give you peace of mind. Your safety is our priority. For more information, visit www.wyze.com.

Industry
Hardware & Semiconductors
Company Size
201-500 employees
Headquarters
Kirkland, WA
Year Founded
2017
Website
wyze.com
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