Job Description

Job Title: Social Commerce Manager
Job Type: Full-time / Remote
Work Hours: US Hours

We’re helping our client find a Social Commerce Manager to own and scale TikTok Shop into a major revenue-driving channel. In this role, you will connect creators, content, Live shopping, and performance media into a seamless commerce engine while contributing to rapid, trend-responsive growth within the TikTok ecosystem.

Responsibilities:

• Own and scale TikTok Shop as a primary revenue-driving channel
• Drive gross merchandise volume (GMV) growth through strategic execution
• Improve TikTok Shop conversion rate through optimization of content, offers, and product pages
• Build, onboard, and activate a high-performing creator & affiliate network
• Execute a consistent cadence of TikTok Live shopping events to drive revenue
• Identify trends and rapidly launch shoppable assets within tight turnaround times
• Manage and optimize TikTok Spark Ads to achieve strong ROAS
• Increase repeat purchase rate through retention and lifecycle strategies
• Collaborate cross-functionally with creators, internal teams, and external partners
• Oversee backend commerce operations impacting conversion (PDPs, fulfillment, offers)

Requirements

Must-Have:

1-3+ years in TikTok, social commerce, or creator-led DTC growth.
Hands-on experience owning a TikTok Shop (not just posting content)
Deep understanding of:
TikTok Live best practices
Affiliate attribution & incentives
Creator whitelisting & Spark Ads
Conversion-driven UGC formats
Proven ability to scale creators from dozens → thousands
Extremely data-driven but creatively fluent
Comfortable moving fast, testing constantly, and iterating in real time
Strong POV on what actually works on TikTok today

Nice-to-Have:

Beauty, haircare, wellness, or lifestyle brand experience
Experience launching TikTok Shop from $0 → meaningful monthly GMV
Familiarity with TikTok Shop ops, fulfillment, and compliance
Has personally hosted or directed TikTok Lives