Job Description

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations, and more people.

From its beginnings in cyclonic vacuums, Dyson’s portfolio has grown to include five main areas of technology: Cord-free and corded vacuum cleaners, hand dryers, lighting, environmental control machines (purifying fans, heating and cooling fans and humidifiers) and hair styling tools, which are sold in more than 82 countries across the world. We are on a mission to improve our customer’s lives: whether that be by making the the air they breathe safe and clean, or connecting them to high performing machines, which keep their homes clean.

About the role

Role Overview

The Social Commerce Content Specialist supports the execution and optimization of Dyson Singapore's social commerce content across TikTok Shop and other platforms. The role plans, creates, publishes and optimizes social commerce-native content that supports discovery, engagement, qualified traffic and commerce contribution, while exploring AI-enabled workflows to improve creative speed and production efficiency.

Key Responsibilities

1. Always-On Content Planning

• Support the development of weekly content plans and publishing schedules based on commercial priorities and campaign requirements.
• Recommend content themes, product focus areas and campaign support ideas for Dyson's owned social commerce channel.
• Maintain a strong base bank of planned content while protecting capacity for reactive trends and timely cultural moments.
• Balance product education, demonstration, problem-solution, creator-led, entertainment and conversion-oriented formats.
• Plan sufficient content depth to support multiple daily posts during launches and key commercial periods without compromising quality or accuracy.

1. End-to-End Content Creation

• Spot relevant social trends, behaviors, sounds, formats and hooks; translate them into ideas appropriate for a premium technology brand.
• Develop concepts, hooks, scripts and shot lists for organic and commerce content, with guidance from the wider team where required.
• Shoot and edit content using mobile-first workflows and collaborate with internal stakeholders; create platform-native cuts, captions, graphics and sound treatments.
• Publish content accurately and on time, with correct product naming, claims, links, tags and social commerce Shop product anchors.
• Explore AI-enabled tools to improve ideation, scripting, editing, localization and content versioning.

1. Content Re-Purposing and Capture

• Rework suitable global and regional assets into local, social-native edits.
• Identify and repurpose high-performing material from affiliates, owned livestreams, experts, stylists, launches and events, subject to usage rights.
• Create content briefs and capture plans for colleagues, creators, and talent, so usable footage is generated efficiently.
• Maintain an organized content library with clear status, usage rights, product, format, and tags.

1. Trend-Jacking and Reactive Execution

• Identify reactive opportunities that are relevant to Dyson products, audiences and brand standards.

1. Performance Optimization

• Track views, watch time, completion, engagement, shares, saves, profile visits, product clicks and video-attributed GMV.
• Identify winning hooks, formats, products and creators; create follow-up variations and retire approaches that are consistently weak.
• Provide a concise weekly content readout with insights, next tests and recommended changes, not only a list of posts published.
• Work with the Social Commerce Lead and Marketing to identify high-performing organic content suitable for paid boosting.

1. Brand and Content Governance

• Ensure all content meets brand, legal, product-claim, music-rights and platform-compliance requirements.
• Maintain Dyson's premium positioning while creating content that feels current and native to TikTok.
• Key Performance Indicators
• Output and Consistency: Agreed owned-channel publishing cadence delivered; planned base content and reactive content produced on time.
• Speed: Time from trend identification or commercial brief to approved publication.
• Attention Quality: Average watch time, completion rate, shares, saves and engagement versus benchmarks.
• Commerce Contribution: Product clicks, click-through rate, video-attributed GMV and qualified content passed for boosting.
• Learning Velocity​: Number and quality of structured tests, repeatable winning formats and performance-led iterations.

About You

• 1-2 years' experience in short-form video, social content, creative production or creator-led marketing.
• Demonstrable social media-native portfolio with strong hooks, pacing, storytelling, product demonstration and editing judgement.
• Able to concept, script, shoot and edit independently using tools such as CapCut, Premiere Pro or equivalent.
• Fast and resourceful, with strong trend judgement and discipline to protect premium brand standards.
• Curious and hands-on with AI content tools, with the ability to test new workflows responsibly and turn successful experiments into repeatable production processes.
• Strong attention to detail in product claims, captions, tagging, links, file management and publishing accuracy.
• Able to work with employees, creators, experts and stylists to capture natural, useful content efficiently.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.