Job Description

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok
We are seeking a highly driven and customer-centric SME Product Manager to design and develop end-to-end financial solutions tailored for small businesses. This role will lead the full product lifecycle, from market research and product conceptualization to delivery, performance tracking, and continuous enhancement. You’ll work closely with cross-functional teams and strategic partners to deliver scalable, compliant, and high-impact SME solutions such as lending, deposit, and collection services

1. Product Backlog & Feature Prioritization

• Prioritize features and known issues based on feedback from customer service, real users, and development teams

• Lead daily stand-up meetings with developers; update product backlog at least twice weekly
  📌 Ensure product development stays on track and resources are effectively allocated

2. User Behavior & Product Performance Analysis

• Analyze dashboards and customer feedback weekly

• Track adoption rates, drop-off points, NPS, and conversion funnels

• Propose UX/UI improvements or new features based on findings
  📌 Enhance product usability and improve customer satisfaction

3. Cross-functional Collaboration

• Facilitate weekly planning sessions with UX/UI, IT, Risk, Compliance, and Marketing teams

• Write clear user stories and lead Agile sprint planning every two weeks
  📌 Ensure features are feasible, aligned, and ready for launch

4. User Acceptance Testing (UAT)

• Develop and execute test cases with QA and business analysts

• Track bugs and follow up until resolution
  📌 Deliver quality features with minimized risk

5. Product Design & Innovation for SME Segment

• Conduct research, interviews, and surveys to understand SME needs

• Develop business cases and product proposals quarterly

• Present ideas to leadership for project approval
  📌 Build competitive, market-driven solutions for SME customers

6. Performance Tracking & Reporting

• Monitor key product KPIs including revenue, usage, and customer satisfaction

• Prepare monthly performance reports for management
  📌 Enable data-driven improvements and timely strategy shifts

7. Market Trends & Competitor Analysis

• Research weekly on fintech and SME banking trends through reports, articles, or events

• Benchmark product features against local and global competitors
  📌 Ensure product innovation is ahead of market and aligned with future SME needs

Recruiter

Atitaya Dechpan (อทิตยา เดชปาน)