Job Description

The PR associate plays a key role in supporting and executing the hotel’s brand communication strategy.

This position works closely with the Hotel PR Manager, external agencies, Bvlgari Japan and Bvlgari Hotels & Resorts Headquarters, while also handling media communications, to ensure the alignment and delivery of consistent, timely, and high-quality brand communications across all channels.

The ideal candidate is a hands-on PR professional with a strong understanding of luxury hospitality, media relations, and digital storytelling, capable of managing projects independently while aligning with global brand standards.

CANDIDATE PROFILE

Education and Experience

• A bachelor’s degree or equivalent qualification is preferred.
• Minimum 3 years of experience in public relations, including social media management as part of broader PR responsibilities, ideally within the luxury hospitality, Jewelry & Watch, fashion, beauty, or lifestyle sectors, or within a PR/communications agency.
• Demonstrated experience in media relations, content creation, and execution of PR campaigns.
• Experience collaborating with external agencies and global headquarters is highly desirable.
• Proficiency in image editing software (e.g., Adobe Photoshop)
• Good copywriting skills tailored to press release and social media storytelling.
• Fluency in English and Japanese.

CORE WORK ACTIVITIES

• Support the Hotel PR Manager in daily PR activities, including media relations, press inquiries, interviews, and event coordination.
• Assist in the planning and execution of media events, media stays, and brand activations.
• Prepare PR reports.
• Coordinate internally with relevant hotel departments to ensure the smooth execution of PR initiatives.
• Maintain and organize PR records, media lists, event files, and approval materials in accordance with internal processes.
• Liaise closely with the global Bvlgari Hotels & Resorts PR team to ensure message alignment, timely reporting, and brand consistency across markets.
• Facilitate and manage Instagram operations for Bvlgari Hotel Tokyo’s Instagram account, in collaboration with appointed agencies and BHR HQ
• Oversee Instagram content calendars and ensure posts are executed according to the agreed schedule.
• Attend and support photo and video shoots as required, coordinating with internal teams, agencies, and external partners.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.