Job Description

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.

Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.

We show up with respect and kindness - to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.

We’re driven by a growth mindset - we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand.

We have fun (& take our shoes off) - taking our work seriously, not ourselves. We bring our authentic selves to work, keep things light and human, and believe the best ideas come when people feel comfortable, creative and connected.

We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.

That’s what makes Free Soul a truly special place to work.

What you’ll be doing

As the Shopper & Trade Marketing Executive, you’ll support the delivery of engaging retail campaigns while owning how Free Soul shows up at the point of purchase. You’ll work closely with the Retail, NPD, Operations, and Brand Marketing teams, as well as our external agency, to ensure seamless execution across product launches, in-store promotions, and retail activations that genuinely convert shoppers.

What we’re looking for in you

• Planning and executing shopper and trade marketing campaigns across key retail partners, from concept through to in-store delivery 

• Using retailer data - EPOS, promotional performance, and distribution metrics -to identify trends and opportunities that shape activation planning 

• Collaborating with the Retail & NPD teams to execute product launch campaigns, ensuring strong fixture presence and marketing timelines align with production schedules 

• Coordinating with external agencies to brief, review, and manage the production of assets (POS, FSUs, signage, digital screens, etc.) 

• Building compelling trade sell-in materials and supporting the development of in-store promotional toolkits and visual merchandising guidelines 

• Working alongside Operations to ensure retail marketing materials are delivered on time and to retailer specification 

• Tracking campaign performance - sales uplift, ROI, share of shelf - and feeding insights back to inform future planning 

• Maintaining campaign calendars, timelines, and asset trackers to keep everything on track 

You’ll thrive here if you’re

• A self-starter who loves taking initiative and ownership

• Curious, commercially aware, and always looking for the “why”

• Ready to step into a high-impact role where your ideas matter

• Positive, energetic, and open to feedback, you see every challenge as a growth opportunity

• Proud of what you do, seeing things through from concept to completion

• Able to embrace challenges, knowing that setbacks aren’t failures, they’re lessons and a chance to gain experience

• Passionate about a purpose driven organisation

What you’ll get in return

• Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs

• Hybrid working: 3 days in the office per week

• Work from anywhere for 2 weeks a year

• 25 days holiday as well as bank holidays AND your birthday off!

• Enhanced Family Leave

• Free Soul product pantry - access to a variety of Free Soul products whilst working in the office

• Your monthly Free Soul essentials, delivered to your home - for free!

• 30% friends and family discount

• Pension plan

• Access to Vitality health insurance

• Team socials, lunch & learns and internal events