About this Position

Join Henkel and play a pivotal leadership role within the Consumer Brands business as the Shopper Marketing Manager ANZ. In this influential role, you will drive category and brand growth by developing and embedding a holistic consumer and shopper strategy across all retail touchpoints. Working at the intersection of Marketing, Category and Sales, you will ensure Henkel's brands connect with consumers while delivering exceptional in-store and omnichannel execution at the point of purchase.

Partnering closely with Marketing Managers, you will translate brand strategy into compelling shopper activation plans that align with brand equity, communication platforms and innovation priorities. Using consumer insights, data and commercial acumen, you will define strategic activation frameworks, guide investment decisions and deliver best-in-class retail execution that drives measurable business outcomes across an evolving omnichannel landscape.

What you´ll do

• This
  role provides responsibility across Australia and New Zealand and exposure
  to diverse retail environments and stakeholders.
• Partner
  with Marketing Managers to develop integrated consumer and shopper
  strategies that deliver consistent brand experiences across media, retail
  and digital channels.
• Lead
  the annual Shopper Marketing strategy, activation roadmap and shopper
  activation calendar, aligned to category and commercial priorities.
• Translate
  category and brand strategies into shopper activation frameworks using
  consumer, shopper and path-to-purchase insights.
• Act
  as the strategic link between Marketing and Sales, driving aligned
  go-to-market plans, innovation launches and execution excellence.
• Facilitate
  internal and customer planning workshops to identify growth opportunities
  and strengthen collaborative partnerships.
• Define
  shopper marketing investment priorities and manage the budget to maximise
  brand impact and commercial outcomes.
• Develop
  insight-led retail activation, POS and omnichannel solutions that bring
  brand strategies to life and enhance the shopper experience.
• Lead
  agency partners, embed a test-and-learn approach through post-campaign
  evaluation and ROI analysis, and drive continuous improvement in shopper
  marketing effectiveness.
• Success
  will be measured through activation effectiveness, retailer engagement,
  brand growth and return on shopper marketing investment.

What makes you a good fit

• Tertiary
  qualification in Marketing, Business or a related discipline.
• 5+
  years' experience in Marketing, Shopper Marketing, Category Management or
  related commercial roles.
• Demonstrated
  ability to translate consumer and shopper insights into effective
  commercial strategies and activation plans.
• Strong
  commercial acumen with experience managing budgets and delivering
  measurable return on investment.
• Proven
  ability to build relationships, influence stakeholders and collaborate
  effectively within a cross-functional, matrix environment.
• Experience
  partnering with Sales teams and retail customers to develop commercially
  effective shopper activation programs.
• Excellent
  communication, presentation and stakeholder engagement skills.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Flexible Public Holidays
• Company Products Allocation

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.