Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.
The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.
We are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, andthe employeeexperience.
We are looking fora Shopper MarketingManagerwho willdevelop andexecutebest-in-classretail programs linking brand andsales objectives This role will provide thought leadership and project management, focused on connecting the Beyond Meat brand and products to our customers and consumers through the development and execution of innovative and differentiated shopper solutions, both in-store and online. This role will foster relationshipsacross our marketing team,internal salesteamsand key customer marketing teams, contributing to joint business plans for our customers across both sales and marketing levers
This person will comprehensively develop and execute retail initiatives thatmeet shopper’s needs whiledelivering onboth brand and customer priorities.Using insights to turnshoppers intobuyers, this rolewill develop programs that strategically align brand and retailerobjectivesanddifferentiatesBeyond Meat with retailers and shoppers.Ideal candidates will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers.
TASKS, DUTIES, & GENERAL RESPONSIBILITIES
Strategic oversight of Shopper Marketing annual plans,programsand turnkey tools– both at a national level and for specific accounts.
Act as a key resource to the internal sales team, effectively and productively collaborating with them, to develop and execute plans to achieve results
Develop ongoingrelationshipwith account customer marketing teams to wire marketing within retail plans
Use category, shopper, andretailerspecific insights toidentifyopportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.
Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
Manage business metrics (sales,share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion)
Managebrand appearance onpartner sites, bridging the gap between online and offline sales by creating communications and executing paths that are set to win across both digital and in-store environments
Partner with key stakeholders in development and execution shopper marketing materials, including sales decks,POSand field executions
Work cross-functionally to develop merchandising assets, content, product field guides,sales decks,and any other in-store needs
QUALIFICATIONS
Education,Technical Skills, and/or Previous Experience:
BArequired MBA a plus.
5-7+ years of experience in marketing, with3+ years inretail orshopper marketing
Substantial experience working in the CPG industry, managing large retailaccountsor working with mass retailers, preference in Food/Bev
Strong knowledge of omnichannel marketing and how toeffectivedrive sales both in store and online
Knowledge of syndicated data sources including SPINS and Numerator
Quantitative skills and financial acumen
Strong communicationskills including verbal, written, presentation to include the ability to have joint presentations with brand marketing and sales and interface with all levels of the customer
Motivated by fast-paced, rapid changing environments
Entrepreneurial spirit and can-do attitude.
Self-starter who loves collaboration. Comfortable working independently as well as influencing cross-functional teams.
Solution Oriented Ability to find creative solutions to challenges that meet the needs of BeyondMeat and our Strategic customers
Commitment tothe Company’svalues
WORK ENVIRONMENT
Located at our Corporate Headquarters in El Segundo, CA 5 days a week
**Annual salary commensurate with experience**
The starting annual base pay for this role is between USD $95,000 and $110,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.
Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. E-Verify is used to validate employment eligibility. This role is not eligible for Visa Sponsorship at this time.
By shifting from animal to plant-based meat, we can positively impact four growing global issues: human health 💪, climate change 🌎, constraints on natural resources 🌱, and animal welfare 🐮. #GoBeyond
