Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
We are looking forShopperMarketingManagerto leadShopperMarketing agenda for national campaign andtailor madeactivities fortop5 customers.As the leader of ShopperActivationyou will becreatingand executing best in class in-store strategiesforMDLZ brands to enhance360shopper experiencetodrivecategoryperformancegrowth
You will work closely with cross-functional teams to create impactful in-store activations that align with our brandobjectivesand customer strategies to drive Net Revenue and Market Share Growth
Askeyinterfacebetween Marketing & Sales, you will drive strategic planning and successful execution,leveraginglocal consumer insights to deliver business advantages.
Key Responsibilities:
Creating and leading shopper activation & trade marketing strategy for Mondelez brands at our key customers across channelswith focus onDiscounters& Convenience channel
Developingtotal customervalue proposition based on shopper insights & customer insights & business needs
Initiate customers tailored made activations & perfectly deploy national marketing campaign across channelsincluding all relevant digital and instoretouchpointswith RetailMediareach maximization
Translate the annual and rolling marketing brand plan into clear, actionable in-storeactivationpriorities, ensuring effective andtimelyimplementation across all channels.
Coordinate end-to-end execution of shopper marketing activations, working closely with cross-functional teams to ensure flawless in-store delivery.
Ownership of budget planning & management and setting priorities based on activities evaluations, ensuringappropriate levelof service and data validity provided to finance team
On-going overview ofcompetitors’in store activities in the segment
Evaluation of in-store activations’ effectiveness providing insights and recommendations for improvement including touchpoint effectiveness
Close cooperation with Sales and Marketing, including Senior stakeholders and external marketing agenciesin order todevelop and implement best in class activation
Responsibility to lead, inspire & develop team people
Our requirements:
Strong cross-functional experience in area of marketing / shopper marketing/trade marketing with minimum 4-5 years of experience in similar position
Proventrack recordof implementing shopper activation agenda with the understanding of shopper, customers, promotion & activation principles in FMCG industry
Good understanding of retail environments and shopper behavior in FMCG industry
Ability to analyze data and translate insights into actionable strategies
Creative thinker with the ability to develop innovative in-store solutions
Ability to effectively develop and execute projects, ensuring key stakeholders are wellinformed,and outcomes are effectively evaluated, and key learnings are applied to future projects.
Ability to create persuasive businessrecommendationand present them in simple manner to Leadership team
Experienceworking with marketing agencies, including digital scope.
Team management experience
University degree (preferred majors: marketing, management, economics)
Fluency in Business English is a key competence for this role
Good practical knowledge of MS Excel & MS Power Point
What we offer:
Employment based on a contract for an indefinite period without a trial period
Annual bonus
Multisport card
Medical care atLuxmed
Life insurance
Employee Pension Program
No Relocation support available
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
RegularCategory Planning & ActivationSales
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world.
Our Purpose
Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.
Our Brands
We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
Our People
Our 80,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.
Our Strategies
We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:
• Growth: accelerate consumer-centric growth
• Execution: drive operational excellence
• Culture: build a winning growth culture
