Shopper Insights Lead – Meat, Cheese, Coffee & Snacking (MCCS)
At Kraft Heinz, our Meat, Cheese, Coffee & Snacking (MCCS) portfolio plays an essential role in consumers’ everyday lives—from breakfast and lunch to afternoon snacks and on-the-go moments. Across iconic brands and category-leading products, we have a unique opportunity to shape the future of eating occasions through innovation, shopper understanding, and commercial excellence.
As the Shopper Insights Lead for MCCS, you will serve as the strategic voice of the shopper for one of Kraft Heinz’s largest and most diverse business units. Working across multiple categories and brands, you will transform shopper insights into business strategies that accelerate growth, strengthen customer partnerships, and drive competitive advantage.
The Shopper Insights Lead – MCCS is a senior leadership role responsible for developing shopper-centric growth strategies across the Meat, Cheese, Coffee & Snacking portfolio. This individual serves as the primary shopper insights partner to Business Unit Leadership, Brand Marketing, Sales, Category Leadership, Revenue Growth Management, Innovation, and Customer Teams.
The role requires balancing portfolio-level strategy with category-specific expertise to uncover growth opportunities across brands, channels,retailers,and consumption occasions while ensuring shopper insights are embedded throughoutthe stories and strategies we develop
Key Responsibilities
Business Unit Strategy & Leadership
Serve as the shopper insights leader for the Meat, Cheese, Coffee & Snacking business unit.
Partner with Business Unit leadership to shape annual operating plans, long-range strategic planning, and portfolio growth strategies.
Represent the voice of the shopper in key business decisions spanning innovation, brand investment, commercialization, and customer strategy.
Identify enterprise opportunities that accelerate growth across multiple categories and brands within the portfoliofor key retailers and channels
Portfolio & Category Growth
Develop a deep understanding of shopper behaviors across meat, cheese, coffee, and snacking categories, identifying common needs as well as unique category dynamics.
Translate shopper insights into actionable strategies that improve household penetration, purchase frequency, basket size, and loyalty.
Identify whitespace opportunities across categories, brands, and consumption occasions.
Support portfolio optimization by identifying emerging trends, evolving shopper needs, and competitive opportunities.
Innovation & Commercialization
Partner with Innovation, Marketing, and Consumer Insights teams to ensure shopper needs are embedded throughout the product development process.
Evaluate innovation performance and identify opportunities to maximize retail adoption and shopper engagement.
Influence launch strategies by identifying the optimal channels, retailers, and activation plans for new products.
Customer & Channel Strategy
Collaborate with Channel Shopper Insights Leads and Customer Teams to tailor portfolio strategies for key retailers and channels.
Provide shopper perspectives that strengthen customer selling stories and joint business planning.
Ensure business unit priorities are effectively translated into customer-specific activation strategies while maintaining a consistent portfolio vision.
Advanced Insight Generation
Design and lead quantitative and qualitative research addressing strategic business questions.
Integrate syndicated data, household panel, retailer loyalty data, shopper research, and custom analytics into compelling business narratives.
Identify emerging trends in food culture, health and wellness, convenience, premiumization, and value that impact portfolio growth.
Develop predictive insights to inform futurecategoryand brand strategies.
Cross-Functional Leadership
Serve as a trusted advisor to senior leaders across Marketing, Innovation, Sales, Finance, Category Leadership, and Revenue Growth Management.
Influence decisions through compelling storytelling and data-driven recommendations.
Champion a shopper-first mindset throughout the business unit.
Mentor junior insights professionals and contribute to capability development across the Shopper Insights organization.
Qualifications
Required
Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or related field.
10–12+ years of experience in shopper insights, consumer insights, category leadership, or related CPG roles.
Strong experience in food & beverage, especially acrossmeat, cheese, coffee, snacking
Demonstrated ability to influence senior executives and shape enterprise-level strategy.
Deep expertise in qualitative and quantitative research, as well as advanced analytics.
Experience working with major U.S. retailers across omnichannel environments.
Exceptional storytelling, communication, and leadership skills.
Preferred
Master’s degree (MBA, MS in Marketing Research, or similar).
Experience across multiple category types (e.g., beverage + meals + indulgence).
Proven track record of building and leading high-performing teams.
Experience driving transformation or building new insights capabilities.
What Success Looks Like
A clearly defined shopper strategy that drives growth acrossMCCS.
Measurable impact on penetration, frequency, and basket size across multiple consumption occasions.
Strong influence on innovation pipelines, commercial strategies, and omnichannel activation.
Elevated retailer partnerships through compelling, insight-led storytelling.
A high-performing team and a deeply embedded shopper-first mindset across the business.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee's Home - Geo
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
