Bega Group

Shopper and Consumer Insights Specialist

Bega Group  •  Docklands, AU (Onsite)  •  2 hours ago
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Job Description

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!

Shopper & Consumer Insights Specialist

The Role

Join Bega Group’s Category and Consumer Insights team and help shape how we understand and respond to shoppers and consumers across some of Australia’s most iconic food and beverage brands.

In this newly shaped role, you’ll build our shopper insights capability and champion the voice of the consumer across the business. Combining research, analytics, AI and emerging technologies, you’ll uncover what drives purchasing behaviour and translate insights into commercially actionable opportunities that strengthen our brands, customer partnerships and omni-channel strategies.

Responsibilities

  • Lead and embed our Brand Health Tracking program, measuring brand equity and the impact of advertising and promotional investment.
  • Build Bega Group’s shopper insights capability, managing external agency partners and embracing AI and emerging insights technologies.
  • Develop omni-channel shopper insights and translate them into impactful in-store, e-commerce and go-to-market strategies.
  • Partner across Marketing, Innovation, Sales and Revenue Management to embed consumer insights into brand, category and commercial decision-making.
  • Turn complex research and data into compelling, actionable stories that influence portfolio, channel and customer strategies.

About You

  • Demonstrated experience across FMCG category management, consumer insights and/or market research agency environments
  • Strong qualitative and quantitative research capability, including experience managing agencies and delivering consumer or shopper research programs
  • Commercially minded, with the ability to connect insights to business objectives, investment decisions and sustainable growth opportunities
  • An exceptional storyteller who can simplify complex data and influence stakeholders through clear, practical recommendations
  • Curious, proactive and comfortable exploring AI, emerging technologies and new approaches to consumer and shopper insights

Applications

At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.

We will accept applications from all people with the right to live and work in Australia.

Bega Group

About Bega Group

The Bega Group is home to many trusted and wholesome food brands that are enjoyed in Australia and all around the world. Our growth story of becoming a successful ASX listed company with a turnover in excess of $3 billion is made possible by our values and outward-looking perspective. We have approximately 4,000 passionate employees, working across 20 manufacturing sites and corporate offices who are helping us achieve our vision to become The Great Australian Food Company. To achieve this vision, we focus on creating great food, inspiring great people, having great aspirations and working for the greater good.

We run the largest cold chain network in Australia, which allows us to service our customers across Australia and beyond. Our customer service and sales team members work across our sites and on the road to assist customers from supermarkets and convenience outlets through the schools, hospitals and the local milk bar. Our passion for the customer underpins everything we do.

Whether it’s your favourite spreads like Vegemite and Bega Peanut Butter on toast, a dash of Dairy Farmers milk in your morning coffee, a Big M or Dare Iced Coffee on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day at Bega.

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Bega, AU
Year Founded
1899
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