Job Description
The Party Host / Elevated Shift Lead is an in-store role for team members who shine in customer engagement and can confidently step into leadership when needed. This role blends event hosting, sales-minded promotion, and shift leadership, helping deliver unforgettable cookie-making experiences while supporting daily operations and driving party growth.
You’ll host high-energy cookie parties, manage flow and execution in-store, and act as a key culture carrier—ensuring guests, teammates, and the brand all shine while meeting Insomnia’s metrics and goals. As a Party Host· Lead interactive cookie parties and group experiences with confidence, enthusiasm, and warmth.· Set the tone for a fun, welcoming, and inclusive environment for guests of all ages.· Manage full event flow, including setup, baking, games, guest engagement, clean-up, and closeout.· Personalize each party with exceptional service and attention to detail.· Serve as the “face of the brand,” ensuring every guest leaves smiling (and full of cookies and milkshakes).· Collaborate with management on social media ideas and content for Instagram and TikTok. Marketing & Sales Responsibilities· Promote party packages through in-store conversations, phone/email outreach, social engagement, and community networking.· Follow up on inquiries and convert leads into booked events.· Use marketing tools (email campaigns, SMS, social posts, flyers, referrals, etc.) to generate new party business.· Build and maintain relationships with schools, local businesses, and community organizations.· Collect testimonials, photos, and guest feedback for marketing purposes.· Track leads, bookings, referrals, and follow-up activity in the scheduling or CRM system.· Participate in select marketing events, open houses, or community outreach opportunities that are intentional and results-driven As an Elevated Shift Lead· Support daily operations including opening/closing duties and basic cash management.· Lead by example, coaching team members on service, safety, and efficiency.· Step into a leadership role when management is unavailable.· Participate periodically in development or leadership session calls.· Handle guest concerns calmly and professionally, resolving challenges with confidence.· Ensure brand standards for cleanliness, product quality, and presentation are consistently met.· Assist with administrative tasks such as inventory counts, ice cream ordering, and party/shift planning. Key Performance Indicators (KPIs)Party Hosting KPIs· Customer Satisfaction (CSAT): Target 4.7/5 or higher from post-party surveys.· On-Time Event Execution: 95% of parties start and end on schedule.· Incident-Free Events: Maintain a 98–100% safety compliance rate.· Referral Rate: Track and grow the percentage of parties that generate at least one qualified referral.Note: Repeat bookings may be tracked when applicable, but referrals are a primary growth indicator given the annual nature of many celebrations (birthdays, work events, etc.). Marketing & Sales KPIs· Monthly Party Booking Target: 10 parties.· Lead-to-Booking Conversion Rate: 30–50%.· New Leads Generated: 20–30 quality leads per month.· Follow-Up Completion Rate: 100% of inquiries followed up within 24–48 hours. Community Marketing KPIs· Business Partnerships: 2–4 new partnerships per quarter.· Event Representation: Participation in 3–5 meaningful community or promotional events per quarter, with flexibility based on seasonality (heavier summer activity, lighter winter cadence).o Focus is placed on impactful, worthwhile events rather than attending events solely to meet a numeric target. Who You Are· A natural entertainer with strong communication and people skills.· Reliable, responsible, and confident managing small teams.· Organized, energetic, and comfortable juggling multiple priorities.· Excited about cookies, creativity, and community.· Available to work evenings and weekends, including late nights (up to 1–3 AM).
