Job Description

The Role:

Manage, execute, and optimize SFMC email and mobile development for our customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Responsibilities:

• Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.

• Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.

• Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools,

• Write and optimize SQL queries to manage and manipulate data within SFMC databases.

• Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.

• Promote and share industry best practices related to development, strategy, testing, and accessibility.

• Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.

• Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.

• Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.

• Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.

• Support code reviews, knowledge sharing, and documentation to maintain high- quality standards.

• Drive innovation in customer communications and template design, fostering a culture of continuous improvement.

• Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.

• Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.

• Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.

• Assist in resource planning and workload management within the email development team.

Requirements:

• Bachelor’s degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.

• Four years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.

• Salesforce certifications are a plus.

• Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.

• Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.

• Experience with project management methodologies (e.g., Agile) and tools is advantageous.

• Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.

Technical Skills and Knowledge:

• Strong marketing automation strategy and implementation experience with email products, CRM tools and systems

• Experience engaging and influencing cross-functional working partnerships in a global organization

• Experience of working within a complex business with a range of stakeholders with different needs

• Ability to maintain a service-oriented team culture, that delivers consistent, high- quality work for our complex stakeholder group

• Strong project management skills to juggle multiple projects often having tight deadlines

• Excellent organizational skills with extreme attention to detail, accuracy and accountability

• Strong interpersonal and above-average communication skills