The purpose of this role is to develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.
Key responsibilities:
Design, develop, and execute personalized campaigns across Email, SMS, Push Notifications, and WhatsApp, with strong cross-channel integration knowledge
Build and manage customer journeys using Journey Builder, Email Studio, Mobile Studio, Advertising Studio and Interaction Studio.
Create dynamic, responsive email templates using HTML, CSS, and AMPscript
Develop SQL queries for data segmentation, extraction, and reporting.
Integrate Marketing Cloud with Salesforce CRM and third-party systems.
Implement marketing automation using Automation Studio
Develop custom scripts using AMPscript, SSJS, HTML and CSS to enhance personalization and functionality.
Troubleshoot and optimize automation workflows to ensure accurate and timely execution.
Provide technical support and training to internal teams on Marketing Cloud capabilities.
Stay updated with the latest Salesforce Marketing Cloud features, releases, and best practices.
Location:
Mumbai
Brand:
Fractal
Time Type:
Full time
Contract Type:
Permanent
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
