Job Description
Your Role
As an SFMC CDP Specialist, you will be responsible for designing, implementing, and optimizing Salesforce Customer Data Platform solutions to help the organization unify customer data, drive personalization at scale, and enable impactful marketing automation. You will work closely with marketing, data, and technology stakeholders to build a 360° customer view and ensure seamless integrations across the Salesforce ecosystem.
In this role you will play a key role in:
- Designing and implementing Salesforce CDP data models, using Data Streams, Data Bundles, and Identity Resolution rules.
- Building and maintaining customer profiles, segmentation frameworks, and real-time audience activation.
- Integrating CDP with Salesforce Marketing Cloud, Service Cloud, Commerce Cloud, and external data sources.
- Ensuring data quality, governance, and compliance with organizational and regulatory standards (GDPR, privacy policies).
- Enabling cross-cloud personalization by activating unified customer data for journeys, campaigns, and analytics.
- Collaborating with marketing and data teams to translate business requirements into scalable technical solutions
- Monitoring platform performance, troubleshooting issues, and optimizing workflows and segmentation logic.
- Supporting data strategy initiatives, including ingestion pipelines, identity stitching, and consent management.
Your Profile
- Strong understanding of Salesforce Marketing Cloud and Salesforce CDP architecture, capabilities, and best practices.
- Ability to analyze complex datasets and convert them into actionable insights for marketing and customer experience.
- Excellent communication skills to collaborate with cross-functional teams including Data, Marketing, and IT.
- Proactive, detail-oriented mindset with the ability to manage multiple priorities.
- Salesforce certifications such as Marketing Cloud Administrator, CDP Specialist, Marketing Cloud Consultant are a plus
Top 5 Technical Skills Required
- Salesforce CDP (Customer Data Platform)
Experience with Data Ingestion, Data Streams, Identity Resolution, Calculated Insights, Unified Profiles, and Activation Targets.
- Marketing Cloud (SFMC)
Experience with Contact Builder, Journey Builder, Audience Builder, Automations, and data relationships.
- Data Modeling & Integration
Hands-on experience with ETL/ELT processes, API integrations (REST/SOAP), and real-time or batch data ingestion.
- SQL & Query Development
Ability to write advanced SQL queries for segmentation, data transformations, and troubleshooting within SFMC.
- Data Governance & Privacy Compliance
Understanding of consent management, data retention, governance frameworks, and regulations like GDPR/CCPA.
What you'll love about working here
- You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
- You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
- At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.
