Job Description

Inside the Role

The GTM Growth Strategy Lead plays a critical role in shaping and executing the Go-to-Market (GTM) strategy for the FSG organization. This position is responsible for developing a comprehensive GTM roadmap that aligns with strategic growth objectives and responds to evolving market dynamics. The ideal candidate will lead cross-functional initiatives to optimize sales models, customer engagement strategies, and product positioning.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

Position offers a starting salary range of $95,000 - $121,000 USD

Pay offered dependent on knowledge, skills, and experience​

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Benefits include 401k company contribution with company match up to 8% as well as non-elective company contribution of 3 - 7% depending on age; starting at 4 weeks paid vacation; 13+ calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and wellness programs; onsite fitness (at some locations); tuition assistance and volunteer paid time off; short-term and long-term disability plans.

What You Drive

• Develop and execute the GTM roadmap in alignment with business growth goals and market trends.

• Conduct gap analyses to identify opportunities across sales processes, customer engagement, and product strategy.

• Design and implement effective sales models and performance levers to drive revenue growth.

• Build and manage performance-based sales incentive programs.

• Define product and pricing strategies tailored to specific customer segments and personas.

• Benchmark competitors and analyze market trends to inform strategic decisions.

• Monitor GTM KPIs and translate insights into actionable strategies.

• Evaluate sales dashboards and performance analytics to identify growth opportunities.

• Leverage data visualization tools and CRM/reporting platforms to support decision-making.

• Collaborate with cross-functional teams and key stakeholders to ensure strategic alignment and shared ownership of GTM initiatives.

Knowledge You Should Bring

• A bachelor’s degree with 2-5 years of relevant experience.

• Proven experience in GTM strategy, sales operations, or business strategy roles.

• Strong analytical skills with expertise in data interpretation and visualization.

• Proficiency in CRM systems and reporting platforms (e.g., Salesforce, Tableau, Power BI).

• Demonstrated ability to lead cross-functional initiatives and influence stakeholders.

• Excellent communication and presentation skills.

• Strategic thinker with a results-driven mindset.

Exceptional Candidates Might Have

• Experience in fast-paced, growth-oriented environments.

• Trucking industry knowledge preferred.

• Familiarity with customer segmentation and persona-based marketing.

• Background in competitive analysis and market intelligence.

#LI-JN2 #LI-Hybrid

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.