Job Description

SEO/GEO Growth Specialist SEO/GEO增长专家

Hangzhou

Experienced

Full-time

Responsibilities

Job Responsibilities 1. Content & Organic Search Traffic Growth Build and operate Tripo's English content system. Design and execute scalable organic search traffic growth strategies across major search engines. Take ownership of traffic volume and conversion results. 2. Technical SEO Lead technical SEO initiatives including site architecture, crawl and indexing efficiency, JS rendering (SSR/pre-rendering), Core Web Vitals, structured data, and multilingual hreflang. Identify issues through log analysis and full-site audits, deliver actionable optimization requirements, and drive engineering teams to prioritize and ship improvements. 3. AI Search Visibility (GEO)​ Optimize Tripo's presence in AI-powered search entry points such as ChatGPT, Perplexity, and Google AI Overviews. Monitor citation patterns and develop mechanisms to improve brand and product visibility in AI search scenarios. 4. Data & Decision-Making Continuously iterate on data monitoring mechanisms, evaluate the business impact and ROI of different strategies, and provide data-driven recommendations for prioritizing next steps. 【岗位职责】 1. 内容与自然搜索流量增长 搭建并运营 Tripo 英文内容体系，设计各主流搜索引擎自然搜索流量的规模化增长路径并推动落地，对流量规模与转化结果负责。 2. 技术 SEO 主导站点架构、抓取与索引效率、JS 渲染（SSR / 预渲染）、Core Web Vitals、结构化数据、多语言 hreflang 等技术议题；通过日志分析与全站诊断定位问题，输出可落地的优化需求并推动工程团队排期上线。 3. AI 搜索可见性（GEO） 优化 Tripo 在 ChatGPT、Perplexity、Google AI Overviews 等 AI 搜索入口中的被引用监测与效果提升机制，持续改善品牌与产品在 AI 搜索场景下的可见度。 4. 数据与决策 持续迭代数据监控机制，评估不同策略的业务效果和投产比，为后续策略优先级确定提供依据。

Qualifications

Job Requirements 1、3–8 years of SEO experience with proven track record of driving SEO growth for global websites. 2、Excellent English proficiency — able to assess English content quality and native-level fluency, and communicate directly with overseas writers, media, and communities. 3、Solid technical skills — understand crawler and rendering mechanisms, able to read HTML/JS. 4、Proficient in tools such as GSC, GA4, Ahrefs/Semrush, and Screaming Frog. 5、Highly self-motivated — able to drive results independently in early-stage environments with ambiguous goals and limited resources. Bonus Points 1、SEO experience with PLG products, SaaS tool websites, UGC communities, or developer products. 2、Experience with multilingual website SEO (especially Japanese, Korean, Spanish, French, and German markets). 3、Experience in both agency and in-house roles — familiar with both SEO methodologies and internal cross-functional execution. 【岗位要求】 3–8 年 SEO 从业经验，有全球化站点SEO增长成功案例； 英文能力出色，能判断英文内容的质量与母语感，能直接与海外写手、媒体、社区沟通； 技术素养扎实，理解爬虫与渲染机制，能读懂 HTML/JS； 熟练使用 GSC、GA4、Ahrefs/Semrush、Screaming Frog 等工具； 高度自驱，能在目标模糊、资源有限的早期阶段自主推进并拿到结果。 加分项 有 PLG 产品、SaaS 工具站、UGC 社区或开发者产品的 SEO 经验。 有多语言站点 SEO 经验（尤其日韩语、西语、法语、德语市场）。 同时有 Agency 与甲方经历——既懂方法论，也懂内部推动。

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