Job Description

Job Title

SEO/ASO Lead

So, who are we?
IGGroupis a FTSE 100 fintechoperatingacross five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. Wedidn'tpivot to innovation;it'showwe'vealwaysoperated What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scopethat'srare in established businesses. The bar is high – bring a curious and forward-thinking mindset andwe'llgive you the platform to define what comes next. Join us at IG – the future gets built here.

Your team

You will sit within the UK Marketingteam andhave a SEO manager to supporton day-to-day executionand two Content Editors who produce and optimise the editorial output across ig.com.

Your role in the Team’s Success

Success in this role means growing organic search and app store as measurable acquisition channels - driving in high-intent traffic that converts into accounts open and first trade. You will own the shift from traditional keyword search to AI-driven discovery, ensuring IG shows up with authority wherever our customers are looking for answers whether that's Google, the App Store, or a conversational AI tool. You will set the strategy for IG's UK/IE markets, partner with the central SEO hub in Poland on technicalexecution.

Whatyou’lldo

• Owning the full funnel from search to install to first trade. Run technical audits, brief and QA content, build internal link structures, and manage programmatic page templates, then connect every action to account opens and funded accounts, not just traffic.

• Identifythe highest-impact SEO and ASO opportunities, size them against commercial value, brief or build the work yourself, and get it live on a cycle of weeks, not months.

• Increase IG's presence in AI Overviews, LLM citations. Use AI tooling daily to scale content production, automate technical checks, generate keyword clusters, and bridge gaps.

• Work directly with website manager on the headless CMS build, Core Web Vitals improvements, and structured data translating SEO requirements into engineering tickets that deliver.

• Report SEO/ASO performance weekly that connect organic rankings and app store keyword positions to conversion, and present findings to senior stakeholders with a clear recommendation and action plan, not just a summary.

Whatyou’llneed for thisrole

Key Qualification Requirements:

• 5+ years hand on SEO & ASO experience. You think in revenue, pipeline, and account growth, not just rankings and impressions. You can articulate the business case for every initiative you run.

• You will be expected to move fast, make decisions with imperfect data, ship meaningful work every sprint, and measure everything against account opens and first trade growth not just rankings.

• You will be expected to think AI-first: in how you work, how you build content at scale, and how you ensure IG is visible wherever our customers are searching on Google, in the App Store, and increasingly inside AI tools like ChatGPT, Perplexity, and Gemini.

• Strong technical SEO skills on crawl analysis, Core Web Vitals,hreflang, structured data, and the ability to work directly in a headless CMS environment alongside engineers without needing to be hand-held.

• You are comfortable making prioritisation calls quickly, working in short sprints, and shipping imperfect-but-valuable work rather than waiting for a perfect brief.

• You understand content constraints on legal compliance aspect and know how to move fast within them — not use them as a reason to slow down.

Howwework

We try to take a thoughtful approach to our ways of working as a company.We follow a hybrid working modelwith 3 days inthe office – which we think balances the need to collaborateeffectivelyand connect with each other When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, betterlearningand career satisfaction

• Lead and Inspire:D rives trust, alignment, and enthusiasm

• Think Big:Focus onthe problems thatmostimpact commercial outcomes

• Champion the client:Understand andprioritise client's needs

• Deliver at pace:Push forfast, sustainable growth;

• Raise the bar:Take ownership ,be accountableand share feedback

We believe that diversity is vital to success, it fuels creativity, drivesinnovationand sets us up for global success.We’recommitted to building teams witha variety ofperspectives and skills tohelp usrealise our vision and strategy,that’swhy we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

• Competitive salary

• Flexible Benefits Package on top of your salary (12%)

• Private medical cover for you and your family

• Life insurance

• Contribution to gym memberships

• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total

• The option to buy or sell holiday days.

• Unlimited access to the LinkedIn Learning Platform

• A comprehensive global and local onboarding process

• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture

• Option to participate and create ESG initiatives based on IG Brighter Future Fund

• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents

Learn more about the Perks here!

Join us for this exciting journey.

Apply now!

Number of openings

1