Ignite Talent Solutions

SEO Specialist (up to 60k)

Ignite Talent Solutions  •  Mississauga, CA (Onsite)  •  3 hours ago
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Job Description

Our client is looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Planning and executing campaigns across social platforms.

Requirements

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
Ignite Talent Solutions

About Ignite Talent Solutions

Ignite Talent Solutions is a specialized recruitment firm that focuses on mid to senior-level placements in sales, marketing, technology, legal, and professional services in Toronto and Calgary. Our team brings in-depth thought leadership, extensive market knowledge, established networks, and strong relationships with both candidates and clients.

We recruit for a wide range of positions including Legal Assistants, Law Clerks, Paralegals, Associates, Lawyers, Partners, In-House Counsel, Head of Sales, Vice Presidents, Chief Sales Officers, General Managers, Business Development Managers, Sales Directors, Account Managers, Marketing Directors, Chief Marketing Officers, Marketing Managers, Brand Managers, Campaign Managers, PR Managers, Digital Marketing Managers, and Corporate Communication Managers.

We take pride in providing exceptional service to our clients and candidates, and we are always available to assist with your recruitment needs. Our mission is to help you find the right talent for your organization. Let us help you take your business to the next level by providing you with the best recruitment solutions. Contact us today to learn more.

Industry
HR & Recruiting
Company Size
1-10 employees
Headquarters
Toronto, CA
Year Founded
2019
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