The Greater Change

SEO Specialist - UAE & Saudi Markets

The Greater Change  •  Mumbai, IN (Onsite)  •  1 hour ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

The Role

The Greater Change is looking for a hands-on SEO Specialist responsible for driving qualified B2B leads from the UAE and Saudi markets for our HR, recruitment and consulting services.

Key Responsibilities

  • Develop and execute SEO, AIO/AEO/GEO and organic lead-generation strategies.
  • Optimise the website for Google Search, AI Overviews, AI Mode and emerging AI search experiences.
  • Manage and continuously improve website pages, landing pages, service pages, blogs, CTAs and conversion journeys.
  • Conduct keyword, competitor, search-intent and market research for UAE & Saudi Arabia.
  • Drive high-intent searches around recruitment, HR, staffing, executive search and HR consulting.
  • Manage technical, on-page, off-page and local SEO.
  • Build high-quality backlinks, digital authority and relevant online visibility.
  • Develop AI-search-friendly, authoritative and conversion-focused content.
  • Identify opportunities using AI tools, automation and emerging search technologies.
  • Improve website CRO, lead forms, landing pages and conversion rates.
  • Track organic traffic, rankings, AI-search visibility, enquiries, conversions and qualified leads.
  • Use Google Search Console, Google Analytics, SEMrush, Ahrefs and similar tools.
  • Continuously test, analyse and optimise strategies based on qualified lead generation.

Requirements

  • 5+ years of hands-on SEO / digital marketing experience.
  • Must be based in Mumbai.
  • Strong SEO + B2B lead-generation experience.
  • Experience managing and optimising business websites.
  • Strong understanding of AIO, AEO, GEO and AI-powered search.
  • Experience with Recruitment, HR, Staffing, Consulting or Professional Services strongly preferred.
  • UAE/GCC SEO and lead-generation experience preferred.
  • Strong knowledge of technical SEO, content SEO, local SEO, link building and CRO.
  • Proven ability to generate qualified business enquiries, not just website traffic.

Benefits

  • ₹40,000–₹50,000/month + incentive per qualified lead generated.
  • Salary will be paid monthly from the UAE Office (Tax Free).
The Greater Change

About The Greater Change

The Greater Change is an HR Outsourcing firm based in Dubai, dedicated to providing comprehensive HR solutions for small and medium-sized businesses. We offer a Dedicated HR Manager, Strategic HR Adviser, and a contemporary HRMS system to efficiently manage your HR needs.

Our team consists of certified HR professionals who are well-versed in labor laws , compliance and industry best practices ensuring that your business adheres to all regulatory requirements. With their expertise, we deliver both strategic and tactical HR interventions that drive long-term profitability and sustainable business growth.

Committed to making a positive impact, we allocate 5% of our overall profit to pro bono services, addressing pressing challenges such as intolerance, health risks, climate change, and social justice.

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
Dubai, AE
Year Founded
2020
Social Media