Job Description

Position: SEO Specialist

Number of hours: __ hours/week

Schedule: PST

Tasks required:

• Develop optimization strategies that increase the company's search engine results rankings

• Research SEO keywords to use throughout the company's website and marketing materials

• Pinpoint effective keyword strategies and assist in crafting web copy to maximize the usage of these words

• Set measurable goals that demonstrate improvement in marketing efforts

• Monitor daily performance metrics to understand SEO strategy performance

• Efficiently communicate with other marketing professionals to align goals

• Collaborate with others within the marketing department to manage SEO strategy

• Initiate effective backlinking campaigns and enhance reviews

• Write compelling and high-quality website content, including blog posts and page descriptions

• Explore competitors’ SEO strategies and implement new techniques gained

• Update content and website links for maximum optimization and search engine rankings

• Perform other duties as assigned by manager or director

Requirements

• Proven experience in successfully developing and executing SEO campaigns

• Understanding of search engine algorithms and ranking methods

• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

• Knowledge of keyword research and data mining tools

• Expertise with WordPress and other content management systems

• Robust backend development knowledge capable of optimizing indexing, schemas, and utilizing metadata

• Able to complete competitive analysis of other companies within the industry

• Excellent written and verbal communication skills (email, phone, etc.)

• Comfortable analyzing high volumes of data on a daily basis

• Experience with other aspects of marketing, such as customer growth and promotion

• Ability to multi-task and handle other duties as assigned