The successful candidate will play a key role in improving website performance through a combination of technical SEO, on-page optimisation, content alignment, and search performance analysis. As there is currently no dedicated SEO capability within the business, this appointment represents an important strategic build within the broader digital ecosystem.
This opportunity is well suited to a candidate with strong foundational SEO experience, a passion for organic growth, and the ambition to further develop their expertise within a fast-paced and evolving environment.
The ideal candidate will have a solid foundational SEO skillset combined with strong growth potential and a passion for digital performance. While highly experienced SEO professionals often command a premium in the market, this opportunity is geared toward identifying individuals with the right technical aptitude, mindset, and development potential to grow within the business over time.
Candidate seniority will be assessed through the interview and selection process, and the role may be adapted according to the successful candidate's level of experience.

Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.
Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.
Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.
One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.