Initiate International

SEO Specialist

Initiate International  •  Johannesburg, ZA (Onsite)  •  2 days ago
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Job Description

Our client is seeking a commercially aware and technically capable SEO Expert / Specialist to join their growing digital team. This role will be responsible for driving organic search visibility and ranking performance, ensuring the business achieves optimal non-paid presence across Google and other search platforms.

The successful candidate will play a key role in improving website performance through a combination of technical SEO, on-page optimisation, content alignment, and search performance analysis. As there is currently no dedicated SEO capability within the business, this appointment represents an important strategic build within the broader digital ecosystem.

This opportunity is well suited to a candidate with strong foundational SEO experience, a passion for organic growth, and the ambition to further develop their expertise within a fast-paced and evolving environment.

Key Responsibilities

Organic Performance Optimisation


  • Drive improvements in organic search rankings, visibility, and website traffic across key search engines.

  • Implement and manage on-page and technical SEO optimisation strategies.

  • Conduct keyword research and search intent analysis to identify ranking opportunities.

  • Optimise website content, landing pages, metadata, internal linking structures, and site architecture.

  • Monitor organic search performance and recommend ongoing optimisation initiatives.

Technical SEO & Website Optimisation


  • Perform technical SEO audits and identify issues impacting crawlability, indexing, and ranking performance.

  • Work closely with development and product teams to specify, prioritise, and implement technical SEO enhancements.

  • Ensure websites are optimised for page speed, mobile responsiveness, structured data, and Core Web Vitals.

  • Assist with resolving technical issues such as redirects, duplicate content, broken links, XML sitemaps, robots.txt files, and canonicalisation.

Algorithm Alignment & Search Best Practice


  • Maintain a strong understanding of Google algorithms and broader search engine ranking factors.

  • Apply SEO best practices in line with algorithm updates and evolving search trends.

  • Monitor industry developments and proactively recommend adjustments to maintain and improve organic performance.

  • Ensure SEO strategies remain compliant with search engine guidelines and best practice standards.

Content & Search Strategy


  • Collaborate with content, marketing, and digital teams to align SEO objectives with broader acquisition strategies.

  • Support the creation and optimisation of SEO-focused content that improves rankings and user engagement.

  • Identify opportunities for content expansion, optimisation, and authority building.

  • Contribute toward long-term organic growth strategies and digital visibility initiatives.

Reporting & Analytics


  • Track, analyse, and report on SEO performance metrics including rankings, organic traffic, click-through rates, and conversions.

  • Utilise tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms to generate insights and recommendations.

  • Provide regular performance reporting and actionable recommendations to relevant stakeholders.

Requirements

Experience & Qualifications


  • Previous experience within an SEO-focused role, either in-house or agency side.

  • Solid understanding of technical SEO principles and organic search optimisation.

  • Exposure to website CMS platforms and basic web development concepts.

  • Experience working with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar.

  • Understanding of HTML, CSS, JavaScript, and website structures would be advantageous.

  • Relevant digital marketing or SEO certifications would be beneficial but are not essential.

Skills & Competencies


  • Strong analytical and problem-solving ability.

  • Good understanding of search engine algorithms and ranking methodologies.

  • High attention to detail and accuracy.

  • Ability to work collaboratively with technical and non-technical teams.

  • Strong communication and stakeholder engagement skills.

  • Commercial awareness and an understanding of digital acquisition principles.

  • Self-motivated with a willingness to learn and develop within the SEO field.

  • Ability to manage multiple priorities within a fast-paced environment.

Ideal Candidate Profile

The ideal candidate will have a solid foundational SEO skillset combined with strong growth potential and a passion for digital performance. While highly experienced SEO professionals often command a premium in the market, this opportunity is geared toward identifying individuals with the right technical aptitude, mindset, and development potential to grow within the business over time.

Candidate seniority will be assessed through the interview and selection process, and the role may be adapted according to the successful candidate's level of experience.

Initiate International

About Initiate International

Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.

Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.

Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.

One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Johannesburg, ZA
Year Founded
2007
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