Job Description

As Search Engine Optimisation Professional, you will be responsible for planning, implementing and managing the SEO strategy for our client's Direct to Consumer websites as well as managing and optimising paid advertising via Google.

As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

SEO

Liaise with relevant e-commerce managers to identify areas of focus or prioritisation for each site

Generate (or co-ordinate the generation of) relevant on-site content

Plan and co-ordinate the implementation of relevant backlink strategies

Work with MIS and/or B2C Ecom developer to implement technical optimisations

Devise strategies to automate SEO tasks by either using external tools or developing these in-house

Stay abreast of latest development in SEO best practices and search engine algorithm changes

Collect data and report on traffic, rankings and other SEO aspects

Google Ad Management

Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyse website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Optimize copy and landing pages for paid search engine marketing campaigns

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyse competitor advertising links

Work closely with the Social Media Marketing Manager to ensure the best use of advertising spend across all channels and that overall marketing budgets are adhered to

Requirements:

3-5 years' experience in SEO campaign management;

Strong presentation and leadership skills

Proficient in Google Analytics, Google Search Console, or other relevant ads management tools in a collaborative environment

Solid understanding of SEO deliverables and task management

Good command of written and spoken English; Knowledge of Mandarin and/or other languages is a plus