Job Description

We are a a fast-growing global eCommerce company and we are currently launching a new supplement business with the goal of building multiple supplement brands across different markets and categories.

Our direction is to be the next The Vitamin Shoppe — many different supplement categories and products across different brand identities.

We are hiring for an SEO & Product Page Marketing Specialist to join our team!

This is not a traditional “copywriter” role. We are looking for someone who deeply understands:

• How customers search for supplements online
• How to structure high-converting supplement product pages
• How to align ad messaging with landing page messaging
• How to answer customer objections before they leave the page
• How to write product pages that convert traffic into buyers

PS: Someone else on the team will handle product photos, labels, renders, and visuals, so you just focus on your expertise 😎

This role is ideal for someone who understands that traffic alone does not make sales. The product page itself needs to match the customer’s intent, build trust quickly, answer objection, educate the customer, increase perceived value, convert cold traffic into paying customers

We are looking for someone who understands the full journey from: Google Search / Ad Click → Product Page → Purchase.

Because this business is being built from the ground up, we are looking for someone who enjoys growing together with a company from an early stage and wants to have real ownership and impact on the visual direction and workflows.

What You’ll Do

Make sure every supplement product page is optimized for:

• Search intent
• Conversion
• Customer psychology
• Direct-response marketing
• SEO and keyword alignment

For example:

If we launch a Magnesium supplement and someone clicks on a Google ad searching for:

• “best magnesium for sleep”
• “magnesium glycinate benefits”
• “magnesium for anxiety”
• “why magnesium before bed”

…you need to ensure the product page immediately answers those questions, handles doubts and objections, builds trust, and converts the customer into a buyer.

We are launching a large amount of supplement SKUs across different brands, so speed, structure, scalability, and understanding consumer intent are extremely important.

• Write high-converting supplement product pages
• Research customer search intent and supplement-related keywords
• Structureproduct pages based on how users arrive on the website
• Align ad messaging with landing page messaging
• Write SEO-focused product descriptions and sections
• Handle customer objections and doubts directly on the product page
• Create scalable workflows for large amounts of SKUs
• Collaborate with design and marketing teams
• Optimize pages for conversion rate and customer trust
• Research competitors and supplement positioning
• Help structure product page flows, hooks, angles, and educational content

What We’re Looking For

We’re excited to work with someone who has:

• Experience with supplement, health, or e-commerce brands
• Experience with SEO tools, keyword research, Google search intent, and AI - assisted workflows
• Strong direct-response copywriting and conversion psychology skills
• Experience writing and optimizing high-converting Shopify product pages or landing pages for conversions
• Strong understanding of funnels, buyer psychology, customer awareness level, and customer behavior in supplements and e-commerce spaces