Job Description

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 3800000 (ie INR 10 - 38 LPA)

SEO Growth Lead

Team: Product

Reports to: Product Lead

Location: Hybrid (Pune/Mumbai)

Level: Senior (5-8 yrs hands-on SEO; exceptional talent below this range welcome)

We are looking for an experienced SEO Growth Lead to own and scale the organic growth strategy for a high-traffic B2C digital platform. This is a product-centric SEO role where you will work closely with Product, Engineering, and Design teams to build SEO directly into the product experience rather than treating it as a separate marketing function.

You will be responsible for driving qualified organic traffic, improving search visibility, and increasing revenue through technical SEO, content strategy, AI-powered search optimization, and data-driven experimentation. As the growth organization evolves, this role offers the opportunity to expand into broader Performance Marketing ownership across paid acquisition channels, making it an ideal position for someone who aspires to become a full-funnel Growth Leader.

Requirements

Key Responsibilities

Organic Growth Strategy

• Own the end-to-end organic growth strategy, driving qualified traffic, conversions, and revenue through search.
• Develop scalable SEO initiatives aligned with business goals and customer acquisition objectives.
• Map customer search intent to landing pages, category pages, and content strategies that maximize conversion opportunities.
• Design and optimize internal linking architecture to improve discoverability and search performance.

Product-Led SEO

• Partner closely with Product, Engineering, and Design teams to integrate SEO best practices into product development.
• Translate SEO requirements into developer-friendly user stories, technical specifications, and implementation tickets.
• Ensure SEO is incorporated into new templates, product features, and site architecture by default.
• Validate technical implementations and monitor production deployments for SEO quality.

Technical SEO

• Lead technical SEO initiatives including:
• Crawlability and indexation
• Crawl budget optimization
• Canonicalization
• XML sitemap management
• Hreflang implementation
• Structured data (Schema.org)
• Core Web Vitals optimization (LCP, INP, CLS)
• Conduct comprehensive site audits and prioritize technical improvements with engineering teams.
• Monitor website health and proactively resolve technical SEO issues.

AI Search Optimization (AEO/GEO)

• Develop strategies to improve visibility across AI-powered search experiences and answer engines.
• Optimize content, structured data, and page architecture for AI-generated search results, featured snippets, and answer engines.
• Leverage AI tools for keyword clustering, content optimization, SERP analysis, and workflow automation while maintaining editorial quality.

Analytics & Experimentation

• Build and maintain SEO reporting dashboards using Google Analytics 4 (GA4), Google Search Console (GSC), and Looker Studio or equivalent platforms.
• Measure organic performance throughout the customer acquisition funnel and attribute search performance to business outcomes.
• Design, execute, and analyze SEO experiments involving templates, internal linking, content optimization, and technical improvements.
• Provide actionable recommendations based on performance data and testing results.

Cross-Functional Leadership

• Collaborate with Product, Engineering, Marketing, and Content teams to prioritize SEO initiatives.
• Establish SEO best practices across product development workflows.
• Evaluate, recommend, and optimize modern SEO tools and technologies.
• Stay current with search engine algorithms, AI search trends, and emerging SEO best practices.

Requirements

Must-Have Skills

• 5–8 years of hands-on experience in SEO for B2C, e-commerce, marketplace, or consumer-facing digital businesses.
• Proven track record of improving organic traffic, rankings, and revenue.
• Advanced expertise in Google Search Console and Google Analytics 4 (GA4)
• Strong technical SEO knowledge, including:
• Indexation
• Crawl budget optimization
• Canonical tags
• XML sitemaps
• Hreflang
• Structured data (Schema.org)
• Core Web Vitals
• Experience managing SEO across multiple countries and multilingual websites.
• Practical experience optimizing for AI-powered search, answer engines, featured snippets, and generative search experiences.
• Proficiency with modern SEO tools such as Screaming Frog, Ahrefs, Semrush, and Google Trends
• Familiarity with AI-powered workflows for keyword research, content optimization, and SEO automation.
• Working knowledge of Google Ads and Meta Ads to align organic and paid growth strategies.
• Experience collaborating directly with Product and Engineering teams, writing technical requirements, and participating in Agile development processes.
• Strong reporting, spreadsheet, and data analysis skills using Looker Studio or similar reporting tools.
• Ability to develop search-focused content strategies and scalable internal linking frameworks.

Good-to-Have Skills

• Experience in travel, retail, fintech, marketplaces, or other high-volume B2C industries.
• Hands-on experience managing Google Ads or Meta Ads campaigns.
• Basic SQL knowledge for analytics and reporting.
• Working knowledge of HTML, CSS, and JavaScript for technical SEO troubleshooting.
• Experience with enterprise SEO platforms and log file analysis.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or a related discipline.
• 5–8 years of professional experience leading SEO and organic growth initiatives.
• Experience working closely with engineering teams in Agile product development environments.
• Demonstrated success driving measurable improvements in organic traffic, conversions, and business growth across multiple international markets.

Success Metrics

Success in this role will be measured by the ability to increase organic contribution to business growth through higher qualified traffic, conversions, orders, and revenue. Performance will also be evaluated based on improvements in keyword rankings, organic clicks, impressions, click-through rates, and visibility across both traditional search engines and AI-powered search experiences.

From a technical perspective, success will include maintaining strong indexation coverage, improving crawl efficiency, ensuring accurate structured data implementation, reducing crawl errors and inactive pages, and improving Core Web Vitals across key website templates. The ability to successfully integrate SEO initiatives into the product roadmap, collaborate effectively with Product and Engineering teams, and deliver measurable technical improvements will be a critical indicator of success.

Additionally, success will be reflected in the quality of SEO reporting, the effectiveness of experimentation and optimization initiatives, and the ability to generate actionable insights that continuously improve organic performance, user engagement, and business outcomes.