Job Description

Position: SEO & Google Ads Specialist

Number of hours: TBA

Schedule: EST Timezone

Key Responsibilities

• Manage and optimize the company's website content and existing SEO initiatives to improve search engine visibility and organic traffic.
• Conduct keyword research to identify relevant search terms and opportunities aligned with the company's target audience and business objectives.
• Perform on-page SEO optimization, including page titles, meta descriptions, headings, content structure, internal linking, and keyword placement.
• Review website performance and identify opportunities to improve SEO rankings, organic traffic, and search visibility.
• Monitor keyword rankings, organic traffic, search visibility, and other relevant SEO performance metrics.
• Identify technical and content-related SEO issues and coordinate necessary improvements with the appropriate team.
• Develop and implement recommendations to improve organic search performance, website visibility, and lead generation.
• Manage, monitor, and optimize existing Google Ads campaigns to improve performance and generate qualified leads.
• Review and optimize campaign structure, keywords, search terms, ad copy, targeting, bidding strategies, and budgets.
• Monitor key campaign performance metrics, including impressions, clicks, click-through rates (CTR), cost per click (CPC), cost per lead (CPL), and conversions.
• Identify underperforming campaigns and implement data-driven optimization strategies to improve campaign results.
• Conduct keyword research and negative keyword management to improve campaign relevance and advertising efficiency.
• Test and refine ad copy, audience targeting, and campaign settings to improve lead quality and conversion rates.
• Monitor advertising spend and ensure campaigns remain aligned with business goals and budget requirements.
• Align SEO and Google Ads strategies with the company's overall lead generation and business development objectives.
• Identify opportunities to increase website inquiries, qualified leads, and conversions through organic and paid search.
• Analyze website and campaign performance to identify areas for improvement and implement strategies that increase marketing effectiveness.
• Prepare regular SEO and Google Ads performance reports, including campaign results, lead generation metrics, and actionable recommendations.
• Coordinate with the internal team to ensure marketing activities support business development priorities and overall company growth.

Qualifications

• Proven experience in SEO and Google Ads management.
• Hands-on experience managing and optimizing existing Google Ads campaigns.
• Strong understanding of SEO strategies, keyword research, on-page optimization, and organic search performance.
• Experience improving paid search campaign performance, lead generation, and conversion rates.
• Familiarity with Google Analytics, Google Search Console, and Google Ads reporting tools.
• Experience identifying underperforming campaigns and implementing optimization strategies.
• Strong analytical and problem-solving skills, with the ability to translate performance data into actionable recommendations.
• Excellent written and verbal English communication skills.
• Strong organizational skills and ability to independently manage SEO and paid advertising activities.
• Experience generating leads for B2B or service-based businesses is an advantage.
• Web development experience is NOT required. The role focuses on SEO, Google Ads management, campaign optimization, and lead generation performance.
• Reliable internet connection and a suitable remote working setup.