We are seeking a seasoned, Senior WordPress VIP Developer whose core expertise lies in WordPress (VIP Go platform) to develop, maintain, and optimize the Gainwell corporate website. As a secondary responsibility, this role will also build and manage high-converting landing pages on HubSpot CMS to support paid campaigns across LinkedIn, Demandbase, Influ2, and other channels.You will be the technical backbone of our web presence — collaborating with marketing, design, campaign, and MarTech teams to deliver a fast, secure, accessible, and conversion-optimized web experience. As a senior contributor, you will also bring strategic thinking, mentorship, and architectural leadership to the team
This role is strictly involved in business analysis, requirements documentation, and healthcare reference data support activities and does not involve direct access to Protected Health Information (PHI), Personally Identifiable Information (PII), or any secured or confidential client data. The work is limited to analysis of healthcare claims, reference code sets, and system configurations using governed datasets and does not include handling or processing of sensitive health or personal information
Your role in our mission:
Core: Website Development & Maintenance (WordPress VIP)
• Own end-to-end development, maintenance, and enhancement of the corporate website on the WordPress VIP platform
• Architect and build custom Gutenberg blocks, themes, and plugins aligned with VIP code standards
• Manage VIP CLI deployments, Git-based workflows, and code reviews
• Ensure security, uptime, performance, and compliance with WordPress VIP best practices
• Troubleshoot production issues and coordinate with WordPress VIP support
• Provide architectural guidance for scalability and long-term platform health
• Lead website migrations, redesigns, and platform upgrades as needed
• Continuously optimize site speed, Core Web Vitals, and SEO health
🔹 Secondary: Landing Page Development (HubSpot CMS)
• Build conversion-optimized landing pages on HubSpot CMS for paid campaigns (LinkedIn, Demandbase, Influ2)
• Develop custom HubSpot templates and modules using HubL
• Leverage HubDB for dynamic content where required
• Implement A/B testing, smart content, and form integrations
• Ensure seamless integration with HubSpot workflows, and tracking pixels
🔹 Performance, SEO & Analytics
• Optimize Core Web Vitals (LCP, FID, CLS) across the website and landing pages
• Implement technical SEO best practices (schema, sitemaps, canonical tags, meta)
• Configure and maintain Google Analytics 4, Google Tag Manager, Search Console
• Set up UTM tracking, conversion tracking, and marketing pixels (LinkedIn Insight Tag, Demandbase tag, Meta Pixel)
🔹 Frontend Development & UX (Nice to have)
• Translate Figma / Adobe XD designs into pixel-perfect, responsive code
• Ensure WCAG 2.1 accessibility compliance
• Deliver cross-browser and mobile-first experiences
• Enforce adherence to Gainwell brand guidelines
🔹 Collaboration, Leadership & Process
• Partner with Design, Campaign Managers, MarTech, and SEO teams
• Support marketing team with rapid landing page turnarounds (24–48 hours) for paid campaigns
• Mentor junior developers and establish best practices across the team
• Document code, workflows, and deployment processes
• Maintain staging → production discipline and version control (Git)
• Drive process improvements and technology roadmap recommendations
What we're looking for:
Core Expertise – WordPress VIP (Must-Have)
• 10+ years of professional web development experience with strong focus on WordPress
• 5+ years of hands-on experience with WordPress VIP Go platform (not just WordPress.org / .com)
• Expert-level proficiency in PHP 8.x and modern WordPress architecture
• Deep experience with Gutenberg block development (React-based custom blocks)
• Proven track record of building custom WordPress themes, plugins, and REST APIs
• Strong understanding of VIP code review standards, security, and performance guidelines
• Experience with VIP CLI, VIP Dashboard, VIP Cache, and Elasticsearch integration
• Demonstrable history of WordPress migrations, redesigns, or platform upgrades
Secondary Expertise – HubSpot CMS (Must-Have)
• 2+ years of experience with HubSpot CMS, including HubL and custom module development
• Working knowledge of HubDB, HubSpot templates, and form integrations
• Experience building landing pages for paid campaigns
General Technical Skills
• Proficiency in JavaScript (ES6+), React, HTML5, CSS3, SCSS
• Solid understanding of Core Web Vitals optimization and technical SEO
• Proficiency with Git, GitHub/Bitbucket, and CI/CD workflows
• Familiarity with Google Analytics 4, Google Tag Manager, and marketing pixels
• Strong understanding of WCAG 2.1 accessibility standards
• Proven ability to mentor developers and lead technical initiatives
• Excellent problem-solving skills, communication, and attention to detail
Preferred Qualifications
• Experience in B2B enterprise marketing websites (healthcare, government, or technology sectors preferred)
• Understanding of UI/UX principles for conversion optimization
• Experience with AWS, Cloudflare, or CDN configurations
• Contributions to the WordPress open-source community (plugins, core, meetups)
What you should expect in this role
For 50 years, our nation’s federal Medicaid program has worked to improve the health, safety and well-being of America’s most vulnerable populations: low-income families, women and children, seniors, and those with disabilities. With positive health and cost outcomes that pierce inequities and impact economies, the success of these programs is inextricably tied to the prosperity of communities, individual states and the nation as a whole. We think that demands respect and, more importantly, is deserving of a lifetime commitment from innovators who can help those who operate within and around health and human services evolve — in any market at any stage. At Gainwell Technologies, that’s our sole focus.
Built across more than five decades, Gainwell has intentionally seized opportunities to advance its digitally enabled services to meet agencies, health plans and MCOs where they are on their modernization journeys and propel them into the future of public health. Our commitment to innovation, deep experience and ability to leverage insights from customers across 50 states has allowed us to expand on next-generation, cloud-enabled technologies.
Today, Gainwell offers one of the most comprehensive suites of scalable services and solutions on the market — all proven to deliver cost savings, better patient outcomes and an improved provider experience. Equally important to our expanding technologies and results: We bring ideas that bring policies to life.
