Job Description

Accountabilities:

• Lead content strategy for complex, multi-site and multi-brand digital ecosystems.
• Plan and execute comprehensive content inventories and large-scale content audits.
• Establish clear criteria for determining which content should be retained, consolidated, rewritten, archived, or retired.
• Partner with Information Architecture teams to improve content hierarchy, taxonomy, metadata, navigation, and overall findability.
• Define content models and contribute to component-based content design that supports scalable digital experiences.
• Establish and promote standards for plain language, readability, consistency, accessibility, and content quality.
• Develop sustainable content governance frameworks, including content ownership, review processes, publishing standards, and workflows.
• Collaborate with business analysts and technical teams to plan and execute large-scale CMS migrations and re-platforming initiatives.
• Assess content migration requirements and identify opportunities for automation versus manual migration.
• Support URL mapping, redirects, SEO preservation, and other considerations associated with major website migrations.
• Develop documentation, guidance, and training materials to support content authors, editors, and publishers.
• Work closely with UX, IA, business, and technology stakeholders to ensure content strategy aligns with broader digital experience objectives.
• Contribute to the successful transformation of large and complex content estates into simpler, more sustainable digital experiences.

Requirements

• 8+ years of professional experience in web content strategy, content design, digital content management, or a related discipline.
• Proven experience leading large-scale content audits and migrations involving 1,000+ pages
• Hands-on experience with CMS migrations and website re-platforming initiatives, beyond traditional website copywriting.
• Experience working with complex multi-site, multi-brand, or enterprise digital ecosystems.
• Previous experience in government, public sector, higher education, financial services, or another regulated environment is highly desirable.
• Strong understanding of content design principles, information architecture, taxonomy, metadata, and digital findability.
• Solid knowledge of plain-language principles and web accessibility standards.
• Understanding of SEO requirements and potential impacts associated with large-scale website migrations.
• Experience developing and implementing sustainable content governance models.
• Strong ability to collaborate with UX designers, Information Architects, business analysts, technology teams, and other stakeholders.
• Excellent organizational and project management skills, with the ability to manage large content inventories and complex transformation initiatives.
• Strong analytical and strategic thinking, with the ability to make informed decisions about content lifecycle and migration priorities.
• Clear communication skills and the ability to translate complex content strategy concepts into practical guidance for diverse stakeholders.
• Experience leading content strategy for a government or public-sector web modernization initiative involving multiple websites and a major CMS migration is particularly valuable.
• When applying, candidates should be prepared to provide 2–3 relevant large-scale content transformation or migration projects, including the approximate number of pages/sites, their specific role, and the CMS or platform involved.

Benefits

• Contract position with an hourly rate of CA$75–CA$95 per hour
• Remote work opportunity from Canada.
• Potential travel within Canada depending on project requirements.
• Opportunity to contribute to a large-scale digital experience modernization initiative.
• Exposure to complex content strategy, CMS migration, information architecture, governance, and digital transformation work.
• Collaboration with multidisciplinary teams spanning content, UX, information architecture, business analysis, and technology.
• Opportunity to influence sustainable content practices and digital experiences across multiple sites and brands.