Job Description

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

The Senior Wealth Advisor is responsible for developing, leading, and managing relationships with high net worth (HNW) and ultra high net worth clients (UHNW), typically holding $3–$40 million in investable assets, and collaborating on more complex relationships in excess of $40 million to $150+ million. This role is distinguished by deep experience advising clients in highly complex wealth scenarios, including advanced wealth transfer strategies, business succession planning, sophisticated tax aware planning in coordination with attorneys and CPAs, and executive level planning opportunities generated through the bank’s Commercial Banking and Executive Advantage programs.

Acting as the primary relationship lead, the Senior Wealth Advisor serves as the strategic quarterback for the client relationship, partnering with internal specialists—including trust officers, private bankers, portfolio managers, and financial wealth planners—to deliver fully integrated, fiduciary aligned wealth solutions. Success in this role requires advanced technical expertise in wealth planning and a demonstrated ability to orchestrate multidisciplinary collaboration in complex client situations.

The Senior Wealth Advisor is accountable for driving organic growth through business development, client retention, and expansion of relationships across trust, investment management, financial planning, and banking services. This includes converting senior executive level opportunities and consistently delivering exceptional client experience while adhering to all regulatory, fiduciary, and risk management standards.

Senior Wealth Advisors bring a proven track record as top performers across the full spectrum of wealth management, with the experience and judgment necessary to present and deliver the complete breadth of the organization’s capabilities to meet both personal wealth needs and referred institutional or executive relationships. Advanced wealth planning expertise is essential to effectively lead client engagements and navigate the complexity inherent in the Senior Wealth Advisor role.

What you'll do:

Business Development & Growth

• Source and convert HNW/UHNW prospects via COIs (attorneys, CPAs, business owners), strategic events, and internal bank referrals; manage the pipeline from identification to onboarding.
• Achieve annual goals for Net New Assets (NNA), revenue growth for trust, banking/lending, wealth planning, and investments.
• Establish and build market presence through centers of influence, thought leadership, and targeted community engagement.
• Consult with senior and executive leaders on sales growth strategies and execute on plans across designated market.

Relationship Leadership & Orchestration

• Act as the primary relationship lead—diagnose needs, design relationship plans, convene internal specialists, and ensure coordinated execution.
• Conduct structured annual and quarterly reviews; oversee client reporting, risk profiling, and service SLAs.
• Champion holistic advice including investment strategy, credit solutions, estate/trust structuring, tax-aware planning, philanthropy, and family governance.
• Serve as a mentor and coach, fostering the development and long-term success of junior colleagues.
• May manage Wealth Advisors in assigned market with responsibility to recruit/retain colleagues, develop talent and manage performance.

Client Retention & Experience

• Own retention outcomes; monitor satisfaction (e.g., NPS), relationship depth and revenue durability (duality); proactively address at-risk relationships.
• Ensure seamless onboarding and ongoing service / experience delivery; escalate and resolve issues across partners.

Risk, Compliance & Governance

• Adhere to fiduciary standards, Reg BI/AML/KYC, and internal bank policies.
• Embed quality gates in production (minimum fee / yield, durable relationships, suitability), and maintain a clean compliance record.

Data, Technology & Operating Discipline

• Champion team use of CRM and pipeline tools to track prospects, meetings, conversion, assets, and cross-sell metrics; maintain complete documentation.
• Contribute feedback to product, pricing, and client-experience initiatives.

Relationship Leadership & Orchestration

• Act as the primary relationship lead—diagnose needs, design relationship plans, convene internal specialists, and ensure coordinated execution.
• Conduct structured annual and quarterly reviews; oversee client reporting, risk profiling, and service SLAs.
• Champion holistic advice including investment strategy, credit solutions, estate/trust structuring, tax-aware planning, philanthropy, and family governance.
• Serve as a mentor and coach, fostering the development and long-term success of junior colleagues.
• May manage Wealth Advisors in assigned market with responsibility to recruit/retain colleagues, develop talent and manage performance.
• May serve as a program manager and strategy and practice management lead in the assigned market(s), with involvement in wealth and trust model design, strategy development, and broader practice management initiatives.

What you'll bring:

Bachelor's Degree or equivalent combination of education and experience, Business, Finance or related field

Preferred Education: Master's Degree in Business, Finance or related field

Required Work Experience:

10+ years of proven experience years in private wealth, private banking, and/or trust/estate advisory serving HNW/UHNW clients; proven sales production and retention track record.

10+ years of advanced relationship management; consultative sales; orchestration across trust, banking, planning, and investments.

Licenses and certifications-Preferred.

CFP-Certified Financial Planner|CFP-Certified Financial Planner

CHFC-Charter Financial Consultant|CHFC-Charter Financial Consultant

CWS-Certified Wealth Strategist|CWS-Certified Wealth Strategist

CTFA – Certified Trust Financial Advisor

FINRA Series 7/66

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

• Retirement savings including both 401(k) and Pension plans.

• Paid time off to volunteer in your community.

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.

• Competitive salaries with professional development and advancement opportunities.

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.

• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish Know Your Right to Work English or Spanish

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$163,800.00 - $280,800.00 per year