Job Description

Join Casey's as the Senior Visual Media Designer and lead the development and delivery of high-impact visual media that supports communication, change, experience, and learning initiatives across Casey’s. Partnering across the enterprise, this role translates business and brand vision into compelling storytelling across video, social, web, and learning platforms. Work spans video, interactive experiences, job aids, instructor-led content, and print. Leveraging data, employee insights and collaboration with subject matter experts, the Senior Visual Media Designer creates engaging, behavior-driven content that improves adoption, strengthens engagement and ensures alignment with enterprise messaging and culture.

What You'll Do:

• Build strong relationships with Business Unit leaders to translate brand vision into clear, compelling visual storytelling (videos, infographics, dashboards, campaigns) that drives engagement and effective learning.
• Serve as a video strategy expert and thought leader, bringing vision to life while prioritizing and managing a cohesive pipeline of video initiatives.
• Produce high-quality visual content across formats (video, digital, web, social, print, learning), including directing on-screen talent to ensure strong delivery and impact.
• Create content aligned to employee lifecycle moments and listening insights, with a focus on measurable outcomes (behavior change, adoption, engagement).
• Maintain brand consistency and alignment with enterprise messaging and culture across all deliverables.
• Partner with Experience & Insights to align creative output with enterprise experience roadmaps and cultural priorities.
• Perform other duties as assigned.

What you can expect when you join the Casey's Team:

• A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other.
• We're here for families! Great benefits including choices in medical plans, dental, vision, life insurance, charitable giving programs, and parental leave.
• Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, and volunteer time.
• Dress for your day dress code, jeans are welcome!
• The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved and accessible!
• What are you waiting for? Come be a part of a company that is growing, transforming and is here for good!

Compensation

Starting pay range:‏‏‎ ‎$75,800‏‏‎ ‎-‏‏‎ ‎$99,500.‏‏‎ ‎ Actual pay may vary based on Casey’s assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, and qualifications. Other factors impacting pay include local prevailing wages and internal equity. This position is eligible for an annual cash bonus based on company performance. Our full salary range for this role does extend beyond the hiring range listed, allowing team members the opportunity to continue to grow within the company.

Qualifications

• Bachelor’s degree required or equivalent work-related experience.
• At least five years of experience creating and editing visual media content.
• Experience working in both agile (SCRUM) and waterfall (ADDIE) environments.
• Highly proficient in industry-standard design tools (i.e. Adobe Creator Suite) across video, photography, web, and graphic design.
• Understanding of the modern learning experience design approaches.
• Experience producing visual storytelling across formats (video, photography, digital media).
• Proficient with multimedia and authoring tools (i.e., Adobe Illustrator, Photoshop and After Effects, Procreate, Ceros/Storied) with the ability to quickly learn new platforms.
• Excellent interpersonal, verbal, and written communication skills, with executive presence and a passion for teaching and developing others.
• Ability to translate data, insights, and feedback into strategic storytelling and design that influences leadership decisions and drives behavior change.
• Ability to build collaborative relationships across teams, grounded in transparency and mutual respect.
• Excellent analytical, organization, prioritization, and project management skills.
• Creative, self-motivated thinker who can work independently and as part of a team.
• Proficient in Word and Excel and eLearning authoring tools.
• May require standing for extended periods when supporting training, facilitating sessions, or presenting.
• Travel up to 20–25% of the time, including occasional overnight stays. Must possess a valid driver’s license and have the physical ability to travel as needed.
• Must have the physical ability to carry video equipment (up to 20 pounds).

Preferred:

• Master’s in adult learning or instructional design/technology.
• Experience in graphic design, web design or print production.