Our patients are our number one priority! We're committed to giving children back their childhood!
Job Posting Title:
Senior Vice President of Marketing and Strategy
Location:
Dallas - Hospital
Additional Posting Details:
Monday - Friday
8:00 am - 5:00 pm
The Senior Vice President of Marketing and Strategy at a pediatric orthopedic hospital is a critical executive role responsible for driving enterprise-wide growth and brand authority. Reporting directly to the CEO, this leader serves as a primary architect for the hospital’s long-term strategic vision, ensuring that clinical excellence in orthopedics translates into market leadership and sustainable patient acquisition.
Core Responsibilities
Strategic Growth & Vision Partner with the CEO to define and execute a three-to-five-year strategic plan focused on service line expansion (e.g., spine, sports medicine), geographic reach, and innovative care models.
Enterprise Brand Stewardship Serve as the lead steward for the hospital’s brand, ensuring a consistent, mission-driven narrative across all platforms that resonates with parents, referring physicians, and community partners.
Market Intelligence Monitor healthcare industry trends and competitive pediatric orthopedic landscapes to identify new program opportunities, risks, and strategic partnership prospects.
Integrated Marketing Execution Oversee a multidisciplinary team to deploy data-driven campaigns spanning digital health, SEO/SEM, social media, and traditional media to drive patient volume and engagement.
Physician & Community Engagement Strengthen referral networks by leading physician-facing marketing and managing high-visibility community or sports partnerships that enhance local brand trust.
Business Development & Partnerships Lead the identification, evaluation, and implementation of strategic affiliations that align with the hospital’s pediatric mission.
Performance Metrics & ROI Establish robust KPI frameworks to measure marketing effectiveness and the financial impact of strategic initiatives on the hospital's growth.
Required Qualifications
Education Bachelor’s degree in business, marketing, or healthcare administration required; a Master’s degree (MBA or MHA) is strongly preferred.
Experience Typically requires 12–15+ years of progressive leadership experience in healthcare strategy or marketing, with a proven track record of managing complex growth initiatives in a clinical setting.
Specialized Knowledge Deep understanding of the pediatric healthcare ecosystem, including managed care operations, regulatory environments, and consumer-centric patient engagement.
Leadership Competencies
Executive Presence Ability to influence and collaborate with the Board of Directors, clinical leaders, and the broader executive team.
Visionary Thinking Capable of translating complex market data into actionable long-term plans while navigating a fast-paced, competitive regional market.
Team Development Experienced in mentoring high-performing, cross-functional teams in brand strategy, digital marketing, and business analytics.
Scottish Rite for Children is a world-renowned leader in the treatment of pediatric orthopedic conditions with the focus of giving children back their childhood through expert care.
Scottish Rite was founded in 1921, and for more than 100 years, the organization has provided care for complex and common orthopedic conditions, including scoliosis, clubfoot, hand differences, hip disorders, sports injuries and fractures, as well as certain related arthritic and neurological disorders and learning disorders, such as dyslexia. Scottish Rite operates three locations in Dallas and Frisco, Texas, and has treated more than 360,000 patients since inception.
Scottish Rite is regularly recognized for its position as the best pediatric orthopedic provider in the Southwest. In 2022, Scottish Rite, in collaboration with Children’s Health and UT Southwestern, was ranked the No. 3 pediatric orthopedic program in the country by U.S. News & World Report. Additionally, NRC Health awarded Scottish Rite for Children the Excellence in Patience Experience Award and The Dallas Morning News selected Scottish Rite as a “Top 100 Place to Work.”
Our organization includes a robust clinical and molecular genetic research team and state-of-the-art Movement Science, Orthotics and Prosthetics labs. In addition to groundbreaking research, Scottish Rite provides exceptional education through its fellowship programs, on-demand learning opportunities and specialized workshops and conferences.
Learn more at scottishriteforchildren.org
