
THE ROLE:SENIOR VICE PRESIDENT, LEGENDS GLOBALPARTNERSHIPS
LOCATIONREMOTE
About the Role
The Senior Vice President, Legends GlobalPartnershipsis a newly created leadership role responsible for building and leading a newly formedbusiness PODfocused on both existing and new partnership opportunities across Major League Baseball,soccer, women’s sports properties, andemerging new business categories.Reporting into senior commercial leadership, this executive will define go-to-market strategy, drive revenue growth, and develop a high-performing team that delivers integrated partnership solutions across a dynamic and expanding portfolio.
About the Project
This role will stand up and lead a new cross-functionalbusiness PODdesigned to accelerate partnership revenue across a mix of established and emerging properties, including baseball, soccer, women’s sports, and other growth categories.The SVP will work across internal sales, strategy, operations, client leadership, and business developmentteams to create consistency,win trust with clients,unlock newopportunities, and maximize commercial outcomes across a high-priority growth portfolio.
WHAT YOU’LL DO (KEY RESPONSIBILITIES)
Strategic Partnership Revenue Leadership
Develop and execute the commercial strategy for a newly createdbusiness PODserving Major League Baseball,soccer, women’s sports properties, andemerging new business categories
Drive revenue growth across both existing partner relationships and new business development opportunities, with accountability for ambitious sales targets.
Identifynew sellable assets, category opportunities, and integrated partnership concepts that expand the value of the portfolio.
Pod Leadership & Team Development
Lead the business POD by building a strong culture,developingandacquiringtalent, growing careers, and creating an environment where the team can perform ata high leveland enjoy the work.
Establish clear priorities, performance expectations, and development plans thathelpthePODscale effectivelywhile enabling team members to build confidence, capability,andlong-term careers
Foster a culture of accountability, collaboration, energy, and commercial excellencewhile coachingtheteam through complexopportunities,negotiations,and high-valuesales moments
Client Leadership, Sales Execution & Business Development
Serve as the senior leader for key clients by earning trust, creating confidence, and communicating efficiently up and down each client’s organization.
Act as the lead sales executive whenneeded—taking the front of the room for major pitches, asking for the sale, and supporting the team in selling as often asrequired
Partner with the Legends Global Partnerships President and other leaders to pursue, pitch, and win new business within the POD’s area of expertise.
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
Bachelor’s degree in business, marketing, sales, ora relatedfieldrequired; MBA or advanced degree preferred.
15+ years of progressive experience in partnership sales, commercial development, or revenue generation within sports, entertainment, media, or related industries.
Proventrack recordof leading high-performing sales teams and consistently achieving or exceeding ambitious revenue goals.
Deep experience developing integrated partnership strategies, negotiating complex commercial agreements, and closing enterprise-level deals.
Strong understanding of the sports and entertainment partnership landscape, with the ability toidentifyemerging categories and new market opportunities.
Exceptional leadership, communication, presentation, and stakeholder management skills.
Analytical and strategic thinker with strong business acumen and the ability to translate market insight into actionable commercial plans.
Proficiencyin Microsoft Office and CRM systems, with experience using data to manage pipeline health, forecast revenue, and track team performance.
KEY LEADERSHIP ATTRIBUTES
Teambuilderand culturecarrierwho can lead the POD, develop andacquiretalent, grow careers, raise performance, and create an environment where people are energized bythe work
Trusted clientleaderwho builds confidence, serves as the senior relationship owner, and communicates effectively up and down the client’s organization.
Elite sales executive who is comfortable leading the room for major pitches, asking for the sale, and supporting the team in closing business whenever needed.
Business development partner who works closely with the Legends Global Partnerships President and other leaders to pursue, pitch, and win new business within the POD’s area of expertise.
WORK ENVIRONMENT & TRAVEL
This roleoperatesin a fast-paced, highly collaborative environment supporting multiple high-profile properties and growth initiatives.
Regular travel is expected to support client meetings, sales presentations, industry events, and internal planning sessions.
Flexibility to work outside of standard business hours may berequiredbased on partner needs, live events, and deal timelines.
COMPENSATION
This role offers a base salary range of $285,000–$300,000, plus performance-based incentives, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan. Final compensation will be determined based on experience, skills, and qualifications.
DEPARTMENT
Legends Global Partnerships
REPORTS TO
President, Legends Global Partnerships
ABOUT LEGENDS GLOBAL
Legends Global is the premier partnertothe world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale andexpertiseacross every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
Our culture is built on respect, ambition, collaboration, and bold action.We’recommitted to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career.At Legends Global, winningisn’toccasional—it’sintentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.

ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners.
Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook.
As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.