Responsible for leading, planning, organizing, and directing the performance and operational functions of the Health & Government Markets SBU. Oversees the Strategic Business Unit’s (SBU) business and strategic plans to ensure growth, market competitiveness, and sustainable profitability. The GM is accountable for developing and executing go-to-market strategies within government-sponsored programs, including defining and positioning benefit offerings, strengthening health plan partnerships, and advancing capabilities to meet evolving market and regulatory requirements. This role requires deep experience in government managed care, payer partnerships, and scaled delivery models within complex, regulated environments.
Develop and execute growth strategies to increase membership and revenue through senior executive and C-suite relationships with major health plan partners, with a focus on Medicaid and Medicare
Develop and execute go‑to‑market strategies aligned to government program requirements, ensuring benefit offerings are competitive, scalable, and responsive to client needs
Serve as executive owner for key program and operational capabilities that support client delivery, regulatory compliance, and performance outcomes
Define and recommend objectives in each area of responsibility; develop specific short-term and long-term plans and programs, together with supporting budget requests and financial estimates
Review and approve the implementation of SBU organizational plans that drive accountability for membership, EBITDA, client retention, and revenue goals within VSP
Maintain industry knowledge and relationships in order to forecast and respond to the market
Establish strategic direction of business investment trade-off, acquisition, and retention
Collaborate with Marketing, Medical Affairs, and business leaders to develop government-specific benefit designs and programs that align to regulatory and market expectations
Lead SBU operations and work with cross-functional operations teams to ensure client operational and compliance needs are met
Work with executives and other SBU leaders on direction and development of the vision care business
Lead sales management in establishing annual goals and plans as well as education and management training
Job Specifications
Typically has the following skills or abilities:
Bachelor’s Degree in Business or related field, or equivalent experience
Ten years of experience with clear progression to senior leadership/management roles, leading and motivating cross-functional interdisciplinary teams to achieve strategic goals
Senior leadership experience in government-sponsored managed care environments, including Medicare Advantage and managed Medicaid, with demonstrated success leading complex partner relationships, delivery models, and C-suite engagement with major health plans
Experience developing and executing go‑to‑market strategies and benefit solutions within regulated healthcare environments
Strong working knowledge of regulatory, audit, and compliance expectations, with the ability to partner effectively across compliance, legal, and operational teams
Demonstrated ability to translate health plan requirements into scalable operational, product, and technology solutions within large, enterprise environments
Clean DMV record
Ability to travel up to 30-40% of the time
Working Conditions
The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
#LI-VISIONCARE
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran statusWe maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
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As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
At VSP Vision, we activate the full power of care by consciously reinvesting in greater vision, health, and opportunities for all. Our mission is to help people see every possibility—and we do that through our strategic business pillars that work together to connect nearly 90 million patients to network doctors in a variety of settings across the globe. When you become a VSPeep, you join a group of thinkers, doers, adventurers, risk-takers, and boundary pushers who think outside the peripheral to develop products, programs, and services that help create a world where everyone can bring their best vision to life.
The VSP Values are: We care, We trust, We empower diversity, and We are one team. Join the power of our purpose and check out job opportunities with VSP and its strategic businesses, including: VSP Vision Care, Marchon Eyewear, Altair Eyewear, VSP Optics, Eyefinity EHR, VSP Retail, VSP Ventures, and Eyes of Hope (our charitable giving platform).
