Job Description

The way people discover, trust, share, and act on information is changing in real time. Culture moves faster. Platforms fragment faster. AI is reshaping how ideas are researched, made, distributed, measured, and optimized. Audiences expect brands and organizations to show up with relevance, credibility, speed, and purpose. Not just more content.

ChangeMakers is looking for a Senior Vice President, Content & Social to lead the next evolution of our Content & Social practice.

This is not a maintenance role. It is a builder role.

You will be responsible for defining what a forward-looking content and social practice looks like inside a modern, AI-enabled advisory firm. You will lead a talented team across content strategy, editorial, social media, community management, platform strategy, and creator-led storytelling, while building the systems, offerings, standards, and AI-enabled workflows that help our clients shape conversations, influence audiences, and drive measurable outcomes.

You will oversee and develop the current Content & Social team and partner closely with Client Leadership, Creative, Strategy, Data & AI, Digital Experience, Paid Media, and Growth to bring sharper thinking, stronger integration, and more modern delivery to clients.

The Opportunity

The current job description rightly frames this as a moment where storytelling is being rewritten by AI, emerging formats, creator ecosystems, and cultural change. The next version of the role should go further. This leader must not only understand the future of content but also operationalize it.

That means building a practice that is:

Strategic: rooted in audience behaviour, cultural intelligence, platform dynamics, reputation, and measurable business outcomes.

Integrated: connecting earned, owned, paid, social, creator, influencer, community, SEO/search, analytics, and AI-enabled content workflows.

AI-forward: using AI to increase speed, insight, personalization, testing, content intelligence, and operational efficiency without compromising judgment, originality, ethics, or trust.

Commercial: packaging repeatable offerings, improving margin, supporting new business, and helping move the firm toward value-based and recurring models.

Human and culturally fluent: able to create work that has meaning, earns attention, and builds trust in moments of opportunity, complexity, and change.

What You’ll Do:

Set the vision for the Content & Social practice

• Define and lead the future-facing vision, roadmap, and operating model for Content & Social at ChangeMakers.
• Identify the formats, platforms, behaviours, technologies, creator models, and cultural shifts that will shape the next era of brand, reputation, advocacy, and social impact storytelling.
• Build a practice that moves beyond just “content production” into content intelligence, social influence, audience growth, community strategy, and measurable impact.
• Translate ChangeMakers’ strengths in reputation, marketing, social impact, health, public affairs, and corporate advisory into distinctive content and social offerings.
• Create a clear point of view on how Content & Social contributes to the firm’s broader Innovation agenda and to ChangeMakers’ ambition to become a mission-led, AI-enabled firm.

Lead and grow the team

• Lead, coach, and develop a multidisciplinary team across content strategy, social strategy, editorial, platform execution, community management, and campaign delivery.
• Create clarity around roles, responsibilities, standards, decision rights, and growth paths for the team.
• Raise the strategic and creative bar across briefs, recommendations, content plans, editorial systems, social programs, and client deliverables.
• Build a culture of experimentation, accountability, inclusion, curiosity, and craft.
• Help the team evolve from platform execution to higher-value advisory, strategic planning, performance optimization, and AI-enabled delivery.

Build an AI-enabled content and social operating model

• Champion responsible experimentation with generative AI, agentic tools, content intelligence, social listening, audience modelling, personalization, workflow automation, and emerging creative technologies.
• Develop repeatable AI-enabled workflows for research, insight synthesis, content planning, editorial development, social listening, community analysis, reporting, optimization, and versioning.
• Work with Data & AI and Digital Experience to create approved methods, prompts, guardrails, templates, and tools that improve quality, speed, and margin.
• Ensure AI is used as an amplifier of human judgment, creativity, cultural fluency, and strategic thinking. Not as a replacement for them.

Create integrated client solutions

• Partner with Client Leadership to shape content and social strategies that align with client business goals, audience needs, reputational context, and measurable outcomes.
• Bring Content & Social into strategic conversations earlier, not just at the execution stage.
• Build integrated programs across earned, owned, paid, social, influencer/creator, email, web, search, and community channels.
• Partner with Paid Media to connect organic and paid social strategy more effectively.
• Partner with Data & AI to make content strategy more insight-led, predictive, measurable, and adaptive.
• Partner with Creative and Strategy to ensure content is not just frequent, but distinctive, useful, resonant, and strategically sharp.

Drive commercial growth

• Support new business, organic growth, and cross-practice opportunities by bringing a strong, visible point of view on the future of content and social.
• Package repeatable offerings such as content audits, social intelligence reports, executive social programs, creator strategy, thought leadership engines, AI-enabled editorial systems, community management models, social care playbooks, reputation content systems, and always-on content performance programs.
• Help evolve pricing models from hours and deliverables toward value, outcomes, subscriptions, retainers, and repeatable products where appropriate.
• Contribute to the firm’s Digital Content & Advisory Hub ambition, which is intended to bring together earned, paid, social, owned content, AI, analytics, and related capabilities with defined roles, workflows, service offerings, pilots, and sales enablement.

Establish standards, systems, and measurement

• Create practice-wide standards for content strategy, editorial quality, social governance, platform planning, community management, measurement, accessibility, and responsible AI use.
• Build scalable templates, playbooks, briefing models, QA processes, and reporting frameworks.
• Define what “good” looks like across content and social work — strategically, creatively, operationally, ethically, and commercially.
• Measure the impact of content and social programs against outcomes such as awareness, engagement quality, reputation, audience growth, share of voice, conversion, trust, advocacy, client satisfaction, efficiency, and margin.
• Use performance data to improve content strategy continuously, not just report after the fact.

Be a visible thought leader

• Represent ChangeMakers with a strong external perspective on the future of content, social media, AI, creators, trust, reputation, and digital influence.
• Publish, speak, advise, and contribute to market conversations that position ChangeMakers as a category-defining firm.
• Help clients understand how AI, platform shifts, audience behaviour, and cultural change are reshaping communications and marketing.

What You Bring:

• 10-15+ years of senior experience in content, social media, editorial, digital strategy, integrated marketing, communications, publishing, creator strategy, or a related field.
• A proven track record leading teams through major shifts in how content is created, distributed, measured, and monetized.
• Deep fluency in social platforms, content ecosystems, digital behaviour, audience strategy, creator/influencer models, community management, and emerging formats.
• Strong understanding of how AI is changing content and social workflows, including research, ideation, drafting, versioning, personalization, listening, optimization, reporting, and creative production.
• Excellent editorial judgment and a high bar for quality, clarity, originality, and audience relevance.
• Strong strategic instincts, able to connect content and social activity to business, reputation, advocacy, growth, and impact outcomes.
• Experience leading multidisciplinary teams, developing talent, and creating clarity in complex or fast-changing environments.
• Commercial orientation, with experience supporting new business, shaping scopes, improving margin, packaging services, and growing client relationships.
• Strong client presence, with the confidence to advise senior leaders and the humility to collaborate deeply with colleagues.
• Comfort operating in ambiguity and building new capabilities while still delivering excellent work today.
• A bias toward experimentation, learning, and practical action.

Key Success Measures:

• Success in this role will be measured by the leader’s ability to:
• Build and communicate a compelling future vision for Content & Social.
• Create a clearer operating model for the team.
• Improve integration with Data & AI, Paid Media, Digital Experience, Creative, Strategy, Growth, and Client Leadership.
• Increase the strategic value of Content & Social in client relationships.
• Develop AI-enabled workflows that improve speed, quality, consistency, and margin.
• Package new offerings that support growth, recurring revenue, or value-based pricing.
• Improve team clarity, confidence, development, and accountability.
• Deliver stronger measurable outcomes for clients.
• Establish ChangeMakers as a visible leader in modern content, social intelligence, and AI-enabled storytelling.

Reporting Relationship:

• This role reports to the Chief Innovation Officer and is a senior leader within the Innovation practice.

AI Use

We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Our goal is to offer a role you love within a workplace you’re proud to contribute to each day. To learn more about who we are, visit our careers page.

About ChangeMakers

Transforming missions and markets.

We’re a strategy and communications firm built for what’s next. Whether navigating vision, growth, reputation, or urgent change, we help organizations see what others can’t, so they can lead boldly and thrive.

An equitable employer

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups.

If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation.

At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.