A high-growth iGaming and Sports Betting operator is seeking a Senior UX/UI Designer to lead experience design across its sportsbook and casino platforms in South Africa. This is a strategic, hands-on role for a designer who understands that great design is not decoration — it is conversion, retention, and commercial performance engineered through user-centric thinking.
If you thrive in high-volume, mobile-first digital environments and can translate behavioural insight into seamless betting journeys, this role offers the opportunity to shape products used by thousands of active players daily.
As Senior UX/UI Designer, you will own the end-to-end experience across sportsbook and casino products — from concept to high-fidelity execution. You will drive UX strategy, optimise critical conversion flows, and ensure every touchpoint reflects a premium, intuitive, and frictionless player experience tailored to the South African market.
You will work at the intersection of Product, Development, CRM, Marketing, and Compliance, ensuring design decisions are grounded in data, aligned with regulation, and commercially impactful.
Your Key Job Responsibilities as Senior UX/UI Designer will include:
UX Strategy & Experience Leadership
Design Execution
Conversion & Optimisation
Cross-Functional Collaboration
Success Measures
Requirements for this Senior UX/UI Designer role:
Technical Expertise
Core Competencies
Why This Opportunity
This role places you at the forefront of digital experience within a competitive and performance-driven industry. Your work will directly influence customer acquisition, retention, and revenue, shaping the way players interact with sportsbook and casino platforms across South Africa.
For a designer who understands that every pixel, click, and micro-interaction affects commercial performance, this is an opportunity to lead UX at scale — where creativity meets measurable business impact.
Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.
Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.
Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.
One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.
