Job Description

We are looking for a Senior UX Researcher at AJ Bell to help shape the future of our D2C (Direct-to-consumer) experience. This is an exciting opportunity to shape the future of our products by helping AJ Bell better understand our customers and make smarter, insight-driven decisions that enhance their experience.

Reporting to the UX Research Lead, you will lead complex, higher-risk, and strategically significant research across our D2C proposition, working closely with Product Managers, UX Designers, and other stakeholders to uncover meaningful insight and shape decision-making.

Working within an established UX Research function, you will contribute to a growing body of customer understanding while helping to raise the quality, consistency and impact of research through your expertise and judgement. You will also collaborate with other insight and research specialists across AJ Bell, helping ensure that different perspectives on customer behaviour, needs, and opportunities inform better decisions across the business.

This role combines hands-on research delivery with the opportunity to influence thinking, improve understanding of customer needs, and contribute to the continued maturity of UX Research at AJ Bell.

Key responsibilities

• Lead end-to-end UX research across complex or higher-risk problem spaces within our D2C proposition.
• Translate product, customer, and business challenges into clear and effective research approaches.
• Design and deliver qualitative and mixed-method research using the most appropriate methods for the context and research objectives.
• Work closely with Product Managers, UX Designers, and other stakeholders to ensure customer insight meaningfully informs decisions.
• Support colleagues in planning and conducting research where additional expertise or guidance is beneficial.
• Communicate research findings clearly and credibly, articulating evidence, implications, risks, opportunities, and trade-offs.
• Contribute research outputs to our research repository and help build a transparent, reusable understanding of customer needs and behaviours over time.
• Promote high standards of research quality, ethics, and customer-centred thinking through day-to-day practice and collaboration.

About you

• Significant experience planning and delivering UX research end-to-end within product, service, or digital environments.
• Strong qualitative research skills, with a proven ability to tackle complex or ambiguous research challenges.
• Experience selecting and applying appropriate research methods based on the needs of the problem rather than a preferred methodology.
• Excellent synthesis and storytelling skills, with the ability to translate evidence into clear and actionable insight.
• Confident working with stakeholders and influencing decisions through customer understanding and evidence.
• Strong judgement when operating in uncertain, complex, or higher-risk research contexts.
• Experience working within regulated, complex, or customer-facing industries would be beneficial but is not essential.
• Familiarity with modern research tools and platforms, including remote research and usability testing solutions.

About AJ Bell

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.

We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.

Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.

We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026, a reflection of our supportive and collaborative culture.

What we offer

• 26 days holiday, increasing with service + buy/sell scheme + bank holidays
• 7% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at AJ Bell

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our ways of working

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.

For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.

Inclusion & diversity

We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.

We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.